The call of the Hi­malayas

The Min­istry of Tourism will bear 50% of the peak fee, charged by the In­dian Moun­taineer­ing Foun­da­tion dur­ing ‘777 days of In­cred­i­ble In­dian Hi­malayas’.

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This cam­paign has been de­signed to spread aware­ness around the globe that 73% of the Hi­malayan range lies in In­dia.


In a ma­jor step to­wards es­tab­lish­ing In­dia as round-the-year desti­na­tion, the Min­istry of Tourism (MOT) of­fi­cially launched the ‘777 Days of In­cred­i­ble In­dian Hi­malayas’ on the World Tourism Day.

“The In­dian Hi­malayas it­self is a com­plete desti­na­tion which can be ex­plored roundthe-year for a va­ri­ety of ex­pe­ri­ences. This cam­paign has been de­signed to spread aware­ness around the globe that 73 per cent of Hi­malayan range lies in In­dia. The trav­ellers can look to­wards In­dian Hi­malayas for ad­ven­ture and ski­ing in win­ters; ex­plor­ing bio-diver­sity hotspots dur­ing the spring; moun­taineer­ing ex­pe­di­tions dur­ing the sum­mer; and un­der­tak­ing va­ri­ety of leisure and cul­tural ac­tiv­i­ties dur­ing au­tumn,” said K

Chi­ran­jeevi, Tourism Min­is­ter.

“The tagline of the ‘777 days of In­cred­i­ble In­dian Hi­malayas’ is the ‘Great­est Show on Earth’. Hence, the ac­tiv­i­ties we had planned over the two year pe­riod will be spread over six states that fall in this re­gion and can avail di­rect ben­e­fits of the cam­paign,” he added.

Echo­ing sim­i­lar sen­ti­ments, Parvez De­wan, Sec­re­tary, Min­istry of Tourism, Gov­ern­ment of In­dia, said, “It is our en­deav­our to de­velop new des­ti­na­tions based on car­ry­ing ca­pac­ity of the re­spec­tive re­gions. To en­sure that trav­ellers make use of the ‘777 Days of the In­cred­i­ble In­dian Hi­malayas’ cam­paign, we will open new air strips in var­i­ous states and also make it possi- ble to of­fer com­mu­ni­ca­tion through satel­lite phones.”

“To be­gin the cam­paign, our Min­istry of Tourism has

de­cided to bear 50% of peak fee charged by In­dian Moun­taineer­ing Foun­da­tion from the climb­ing

It is our en­deav­our to de­velop new des­ti­na­tions based on car­ry­ing ca­pac­ity of the re­spec­tive re­gions

Parvez De­wan Sec­re­tary, Min­istry of Tourism Gov­ern­ment of In­dia

ex­pe­di­tions dur­ing the pe­riod,” he added.

Present on the oc­ca­sion of launch of the cam­paign were GA Mir, Min­is­ter of Tourism, J&K, Am­rita Rawat, Min­is­ter of Cul­ture & Tourism, Ut­tarak­hand, Bhim

Prasad Dhun­gel, Min­is­ter of Tourism & Civil Avi­a­tion, Sikkim, Pa­sawj Sona Do­ra­jee, Arunachal Pradesh among many other dig­ni­taries.

In fact, the rep­re­sen­ta­tives of J&K and Ut­tarak­hand urged the Cen­tre to ex­tend sup­port to their states to pro­mote the cam­paign. The state gov­ern­ment au­thor­i­ties also

The world will now re­alise the po­ten­tial of In­dia’s Hi­malayan of­fer­ings

lauded the cam­paign to pro­mote Hi­malayan States in a more ag­gres­sive and sus­tain­able man­ner to the do­mes­tic and in­ter­na­tional trav­ellers. The Ad­ven­ture Tour Op­er­a­tors As­so­ci­a­tion of In­dia (ATOAI) is col­lab­o­rat­ing with the MOT in this cam­paign and they have de­signed spe­cial ad­ven­ture pro­grammes run­ning over the next 777 days. Ak­shay

Ku­mar, Pres­i­dent, ATOAI said, “With this cam­paign, the world will now re­alise the po­ten­tial of In­dia’s

This re­gion con­tains one of the big­gest bio-diver­sity hotspots of the world

Hi­malayan of­fer­ings. All our mem­bers will make the best pos­si­ble ef­forts to make this cam­paign a suc­cess.” Speak­ing on the oc­ca­sion, Ash­wani Kakkar, Chair­man, Mer­cury Trav­els said that this cam­paign would high­light the virtues of Hi­malayan Tourism since this re­gion con­tains one of the big­gest bio- diver­sity hotspots of the world. The Hi­malayas is home to 10,000 species of plant life and more than 2,000 species of an­i­mal life and is the sin­gle largest nat­u­ral as­set on the earth.

Conrad Anker, a noted moun­taineer with ex­pe­ri­ence of more than 25 years of climb­ing ex­pe­di­tions in the Hi­malayan re­gion, shared his ex­pe­ri­ences of the area. He ex­pressed the hope that the re­duc­tion of Peak Fees by the

This will mo­ti­vate moun­tain climbers to come in greater num­bers

Gov­ern­ment of In­dia shall mo­ti­vate moun­tain climbers to come to the Hi­malayan re­gion in greater num­bers.

K Chi­ran­jeevi Min­is­ter for Tourism

Ash­wani Kakkar Chair­man Mer­cury Trav­els

Ak­shay Ku­mar Pres­i­dent ATOAI

G A Mir Min­is­ter of Tourism Jammu & Kash­mir

Am­rita Rawat Min­is­ter of Cul­ture & Tourism, Ut­tarak­hand

Conrad Anker Moun­taineer

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