The call of the Himalayas
The Ministry of Tourism will bear 50% of the peak fee, charged by the Indian Mountaineering Foundation during ‘777 days of Incredible Indian Himalayas’.
This campaign has been designed to spread awareness around the globe that 73% of the Himalayan range lies in India.
In a major step towards establishing India as round-the-year destination, the Ministry of Tourism (MOT) officially launched the ‘777 Days of Incredible Indian Himalayas’ on the World Tourism Day.
“The Indian Himalayas itself is a complete destination which can be explored roundthe-year for a variety of experiences. This campaign has been designed to spread awareness around the globe that 73 per cent of Himalayan range lies in India. The travellers can look towards Indian Himalayas for adventure and skiing in winters; exploring bio-diversity hotspots during the spring; mountaineering expeditions during the summer; and undertaking variety of leisure and cultural activities during autumn,” said K
Chiranjeevi, Tourism Minister.
“The tagline of the ‘777 days of Incredible Indian Himalayas’ is the ‘Greatest Show on Earth’. Hence, the activities we had planned over the two year period will be spread over six states that fall in this region and can avail direct benefits of the campaign,” he added.
Echoing similar sentiments, Parvez Dewan, Secretary, Ministry of Tourism, Government of India, said, “It is our endeavour to develop new destinations based on carrying capacity of the respective regions. To ensure that travellers make use of the ‘777 Days of the Incredible Indian Himalayas’ campaign, we will open new air strips in various states and also make it possi- ble to offer communication through satellite phones.”
“To begin the campaign, our Ministry of Tourism has
decided to bear 50% of peak fee charged by Indian Mountaineering Foundation from the climbing
It is our endeavour to develop new destinations based on carrying capacity of the respective regions
Parvez Dewan Secretary, Ministry of Tourism Government of India
expeditions during the period,” he added.
Present on the occasion of launch of the campaign were GA Mir, Minister of Tourism, J&K, Amrita Rawat, Minister of Culture & Tourism, Uttarakhand, Bhim
Prasad Dhungel, Minister of Tourism & Civil Aviation, Sikkim, Pasawj Sona Dorajee, Arunachal Pradesh among many other dignitaries.
In fact, the representatives of J&K and Uttarakhand urged the Centre to extend support to their states to promote the campaign. The state government authorities also
The world will now realise the potential of India’s Himalayan offerings
lauded the campaign to promote Himalayan States in a more aggressive and sustainable manner to the domestic and international travellers. The Adventure Tour Operators Association of India (ATOAI) is collaborating with the MOT in this campaign and they have designed special adventure programmes running over the next 777 days. Akshay
Kumar, President, ATOAI said, “With this campaign, the world will now realise the potential of India’s
This region contains one of the biggest bio-diversity hotspots of the world
Himalayan offerings. All our members will make the best possible efforts to make this campaign a success.” Speaking on the occasion, Ashwani Kakkar, Chairman, Mercury Travels said that this campaign would highlight the virtues of Himalayan Tourism since this region contains one of the biggest bio- diversity hotspots of the world. The Himalayas is home to 10,000 species of plant life and more than 2,000 species of animal life and is the single largest natural asset on the earth.
Conrad Anker, a noted mountaineer with experience of more than 25 years of climbing expeditions in the Himalayan region, shared his experiences of the area. He expressed the hope that the reduction of Peak Fees by the
This will motivate mountain climbers to come in greater numbers
Government of India shall motivate mountain climbers to come to the Himalayan region in greater numbers.
K Chiranjeevi Minister for Tourism
Ashwani Kakkar Chairman Mercury Travels
Akshay Kumar President ATOAI
G A Mir Minister of Tourism Jammu & Kashmir
Amrita Rawat Minister of Culture & Tourism, Uttarakhand
Conrad Anker Mountaineer