Mitt grab­bing In­dia’s at­ten­tion

Rus­sia’s largest travel ex­hi­bi­tion will see its 21st edi­tion in 2014. The event will com­prise four spe­cialised sec­tors, in­clud­ing Lux­ury Tourism, Med­i­cal Tourism, Travel Tech­nol­ogy and the new Busi­ness Meet­ings sec­tor.

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As one of the top five travel ex­hi­bi­tions in the world, MITT, Moscow’s In­ter­na­tional Travel and Tourism Ex­hi­bi­tion, is a sig­nif­i­cant event. Held an­nu­ally, MITT is due to re­turn on 1922 March 2014 at the Ex­pocen­tre in Moscow, Rus­sia. Many In­dian com­pa­nies have al­ready con­firmed their par­tic­i­pa­tion at the next year’s event. In par­tic­u­lar, Kar­nataka Tourism, Ker­ala Tourism and the Bangladesh Tourism Board will all ex­hibit for the first time. Fur­ther­more, So­math­eeram Ayurveda Group, Trav­elite, Ca­per Travel, Goa Tourism, In­dia Tourism Frank­furt, Isola Di Cocco Ayurvedic Beach Re­sort, Mi­nar Trav­els and Joy's Ho­tels & Re­sorts, have all con­firmed their re­peat par­tic­i­pa­tion.

High­light­ing their par­tic­i­pa­tion, Bharat Bhushan Atree, Man­ag­ing Di­rec­tor, Ca­per Travel, com­mented that Rus­sia re­mains an im­por­tant mar­ket for them. “This mar­ket has been grow­ing with us at a very fast pace and we have been happy with pre­vi­ous re­sponses at MIIT. It is a great plat­form to make your pres­ence felt and es­tab­lish your brand. We plan to or­gan­ise at our stand a prod­uct ori­en­ta­tion pro­gramme about In­dia as a desti­na­tion as well.”

Like­wise, Joy’s Ho­tels and Re­sorts will also par­tic­i­pate again. Ex­plain­ing why they are ex­hibit­ing this year, Pradeep Narayanan, Gen­eral Man­ager-Sales and Mar­ket­ing stated, “In­dia and es­pe­cially Ker­ala is a pop­u­lar desti­na­tion for Rus­sian trav­ellers. The mar­ket has been grow­ing steadily over the past few years. MITT is a good plat­form for those seek­ing to im­prove their reach in the Rus­sian and CIS mar­kets. This year, we hope to as­so­ci­ate with new op­er­a­tors whom we haven’t met be­fore.”

Or­gan­iser ITE Group in­di­cates re­peat book­ings are at a record high. There­fore, it should come as no sur­prise that Rus­sia is a grow­ing source mar­ket. As the 9th most pop­u­lous coun­try in the world with 143 mil­lion peo­ple, in 2012 over 47 mil­lion Rus­sians trav­elled aboard – this rep­re­sents a nine per cent in­crease from the pre­vi­ous year. More­over, Rus­sians are the 5th in the world for in­ter­na­tional tourism ex­pen­di­ture, mak­ing them an at­trac­tive tar­get mar­ket to pro­mote in­ter­na­tional des­ti­na­tions and travel ser­vices.

MITT 2014 marks the event’s 21st edi­tion, a tes­ta­ment to the events longevity and im­por­tance. The in­au­gu­ral Busi­ness Meet­ing sec­tor will be a meet­ing plat­form for cor­po­rate cus­tomers and ex­perts.

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