The Allure’s location is its USP
Sandeep Khurana, Chairman & Managing Director, The Allure, says that budget hotels have a great future in the Indian hospitality sector.
What do you think is the future of budget hotels?
Budget hotels have a great future. The fact is that budget hotels have always been in demand. While there are plenty of 4- and 5-star hotels, the supply of budget hotels is not commensurating the demand. While there might be many budget hotels, but you’ll find very few good boutique budget hotels in Delhi. There is still a great market for such hotels.
Do airport hotels pose a threat to budget hotels?
No, not really. Location is still a very important determining factor when it comes to hotels. Most of the people staying in budget
Location is a very important determining factor when it comes to hotels. Many people staying in budget hotels are business travellers and they will stay where their business takes them
hotels are business travellers and they will stay only in those places where their business takes them. So, just because a hotel is close to the airport, doesn’t mean that it will attract enough people to it. For people who have their businesses in other parts of the town, they would still prefer to stay closer to the city centre. If someone has work in South Delhi, why would they stay near the airport?
What is it about The Allure that mak es a person come back to it?
The hotel is designed keeping in mind the taste and standard of a 5-star hotel. We offer the best in service to our guests who are mostly leisure tourists and the corporate crowd. We offer complimentary Wi-Fi and airport transfers. The location of our hotel is also its USP. We are located at Greater Kailash, which is a centrally located area and one of the most important hubs of the city.