Promoting unexplored Maharashtra
Veena World has identified 7-8 packages that they will market to inbound travellers from January 2014, which includes destinations such as Pandharpur, Kolhapur and the recently-launched Sayajiraje Park in Akhluj.
Mumbai- based Veena World plans to focus on the inbound segment and promote Maharashtra as a premier destination for inbound travellers. Veena
Our goal is to promote relatively unexplored destinations in Maharashtra to foreign visitors to the country
Patil, Founder & Managing Director, Veena World said, "Maharashtra, as a destination, has plenty of undiscovered potential. Our goal is to promote relatively unexplored destinations in Maharashtra to foreign visitors to the country. The share of leisure inbound to our overall business has been significant, and we are therefore turning our attention to the segment."
Patil added, " We have identified 7-8 packages that we will market to inbound travellers from January 2014. Our goal is to showcase and increase awareness of destinations such as Pandharpur, Kolhapur and the recently- launched Sayajiraje Park in Akhluj." She informed, " Mumbai is also crucial for us. The city is one of the major gateways into India. However, it is regarded more as the commercial capital and we want to change that perception to Mumbai as a tourism hub." Speaking of their marketing and promotional strategy, Patil stated, “We will work jointly with the Maharashtra Tourism Development Corporation ( MTDC) to showcase Maharashtra's tourism potential and to educate the travel trade about Maharashtra's destinations and product offerings. We are also partnering with MTDC for WTM 2013.”