Agents make our brand more trustworthy
TIRUN Travel Marketing has recently launched attractive value offers exclusively for the Indian market and targets MICE segment for Asian sailing. gives details…
With just 80,000 Indians a year opting for cruise holidays, cruise tourism is one of the most potential and yet untapped and mature tourism segments in the country. More and more international cruise companies are encouraging Indian travellers and bringing awareness in the market by educating the travel trade. On similar notes, Royal Caribbean International - one of the top performing cruise brands in India, has introduced a range of attractive value offers for Indian travellers. It has announced complimentary upgrades and 50 per cent off on second guest, exclusively for Indian travellers onboard the largest cruise ship – Mariner of the Seas sailing from Singapore. Both these offers were valid on three to five night sailing packages from Singapore from November 2013 till February 2014 for bookings made till October 31, 2013.
Talking about the initiative, Ratna Chadha, Chief
It is impossible to think of removing the trade from our distribution chain as they are the most important part of our value chain
Executive, TIRUN Travel Marketing – India Representative for Royal Caribbean International said, “India is one of the most potential markets for cruise tourism in Asian market, especially for the cruise liners operating from Singapore. Through such unique initia- tives, we are not just attracting the travellers opting for cruise holidays but are also encouraging other travellers who are still considering sailing or not yet considered one. This way, we intend to build new markets and stimulate growth of cruise holidays in the Indian market.”
The company is also targetting the MICE market, especially the events and incentive segment. With the Christmas and New Year’s Eve next door, the company is encouraging travel agents to book groups for small events and celebrations onboard. It is also working closely with trade and expanding its focus to mini metro cities. With airlines intending to remove travel agents from their supply chain and reaching out directly to end consumers, Royal Caribbean is strengthening its relations with the trade. Chadha said, “It is impossible to think of removing the trade from our distribution chain. They are the most important part of our value chain. Agents not only provide a complete cruise package to the passengers, but also make our brand more trust-worthy and strong.”