Cyprus lures Indian outbound for MICE
The tourism organisation shared its India market plans and showcased its tourism products for leisure, corporate meetings and incentive travels as part of its plan to woo the Indian travellers during the event.
The Cyprus Tourism Organisation (CTO) announced its entry into the Indian tourism market at its Delhi leg of the India roadshow.
According to Vassilis Theocharides, Director, CTO; the association has been monitoring the Indian travel industry for quite some time. “In recognition of the country’s potential as a big outbound tourist market, we intend to initiate activities that help us reach out to a majority of the travel trade community in India. We are targetting Delhi and Mumbai during the first phase of our promotional campaign as these cities generate maximum number of outbound business travel from India.” CTO also took its roadshow to Mumbai. The roadshow featured interactions between the delegates from Cyprus and their Indian counterparts from the Indian travel industry.
The country is wellequipped with world-class infrastructure to host big scale events. It is currently offering a number of incentives for business travel in order to attract corporate and small groups of travellers from India. Starting with business-class hotels that give visitors the convenience of staying in the same place as their events to sophisticated communication facilities and support services, as well as a safe and crime-free environment, the island has
We intend to initiate activities that help us reach out to a majority of the travel trade community in India
everything to make corporate meetings, conventions, incentives or other corporate events a success. Indian travellers visiting Cyprus can indulge in a number of holidaying activities as the island is a new destination and largely unexplored. Charming villages of the Byzantine era, peninsulas with unique diversities, an endless offering of a broad range of local cuisines and numerous reconstructed dwellings and archaeological sites that are in the UNESCO’s World Heritage List are just some of the tourism products that Cyprus offers to its visitors.