NY bets big on In­dian agents

NYC & Com­pany will launch a more com­pre­hen­sive ver­sion of its online pro­gramme in 2014. With this, the or­gan­i­sa­tion is look­ing to in­crease its agents en­rolled in the pro­gramme to 4,000.

TravTalk - India - - Nto -

New York City’s tourism and mar­ket­ing or­gan­i­sa­tion, NYC & Com­pany is bet­ting big on ed­u­cat­ing the In­dian travel trade. The or­gan­i­sa­tion will launch the new ver­sion of its online train­ing academy in 2014 to fa­cil­i­tate the train­ing of In­dian travel agents as well. This was re­vealed by Fred Dixon, Ex­ec­u­tive Vice Pres­i­dent- Mar­ket De­vel­op­ment, NYC & Com­pany. “This year, the pri­mary goal is to ed­u­cate the travel trade in In­dia. Hence, we have an online train­ing academy and its new in­ter­ac­tive ver­sion will be­come op­er­a­tional in 2014. Cur­rently, we have 2,000 travel agents across In­dia en­rolled in the pro­gramme. Around 1,000 have grad­u­ated to be­come New York spe­cial­ists. We are ex­pect­ing the num­ber to dou­ble from 2,000 to 4,000 by the end of 2014. This might be a lit­tle am­bi­tious, but with the new train­ing pro­gramme that we launch, this might get eas­ier to achieve,” Dixon pointed out. The de­tails of the pro- gramme are still be­ing worked out. It will fo­cus on neigh­bour­hoods of NYC, things to do, shop­ping zones, at­trac­tions, lesser-known places of NYC, etc.

Be­ing ac­tive in the In­dian mar­ket for seven years now, NYC & Com­pany has seen a trans­for­ma­tion in the mix of trav­ellers it re­ceives. “In the past, the num­ber of busi­ness trav­ellers was al­ways higher than the leisure trav­ellers in NYC. This changed for the first time last year when the leisure trav­eller seg­ment sur­passed the busi­ness travel seg­ment. Go­ing for­ward, leisure and MICE are the big av­enues. As the ru­pee sta­bilises and the econ­omy re­cov­ers, in­cen­tive groups will be­come a huge op­por­tu­nity for NYC,” he ob­served.

Fred Dixon

Ex­ec­u­tive Vice Pres­i­dent- Mar­ket De­vel­op­ment, NYC & Com­pany

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