Powerful line-up for WTM 2013

World Travel Market 2013, the leading global event for the travel industry, has a high profile line up of senior business leaders and politicians for its final day – November 7.

The WTM Knowledge Theatre, situated on the exhibition floor at GV750, will host three back-to-back sessions starting with London Deputy Mayor for Business and Enterprise Kit Malthouse at 11am. following on from the Olympics and his vision for the capital as a tourism hotspot.

Malthouse is followed at 11.45am by former no-frills airline Go Fly founder and CEO Barbara Cassani. Cassani remained in the travel industry with board roles at Jurys Inns, Air Berlin and Vueling Airlines. Cassani will tell delegates about her experiences in the travel industry and her expectations for the future.

The final session in the WTM Knowledge Theatre is an aviation panel debate titled - Airlines Adapting

Their Business Models. BMI Regional CEO Cathal O'Connell and Air Baltic Vice President of Communication Janis Vanags will discuss the importance of innovation in a consolidating sector. They will look at best practices within the aviation sector in a number of areas, including social media. The session, chaired by WTM Aviation expert John Strickland, takes place at 12.30pm.

Simon Press, Senior Director, World Travel Market, Reed Travel Exhibitions, said, “I am delighted with our comprehensive and wide-ranging conference programme in the new WTM Knowledge Theatre on the final day of the event. It is very rare to be able to hear form such senior business leaders as Barbara Cassani and Cathal O’Connell and politicians such as Deputy London Mayor Kit Malthouse.”