New tinge to entertainment@KOD

With world-class offerings that could be compared with the best in the world in the field of entertainment, the Kingdom of Dreams (KOD) is increasingly being included as a must-see and must-visit destination in the travel itineraries.

The Kingdom of Dreams (KOD) in Gurgaon is a destination in itself which is capturing the imagination of the world. According to Viraf

Sarkari, Director, Kingdom of Dreams, KOD receives on average over 50,000 visitors a month. “We are expecting it to cross one million visitors by the year-end of 2013,” he says optimistically. On whether the advent of such parks has helped to package tourism products better, especially for a city such as Delhi, Sarkari feels,

“KOD offers world-class entertainment in a format which entertains, educates and promotes the culture of India.

As KOD product offerings compare with the best in the world in the field of entertainment, the location is increasingly being included as a must-see and must-visit destination in the travel itineraries.”

Talking about the importance of travel trade, he says, “Since KOD appeals to a variety of segments, it is extremely important the travel trade community should extend all possible support to it. As an organisation and a destination, we are very committed to this segment. We are also appointing international representatives in key international markets for a better market penetration to increase international travel traffic towards KOD.” To boost its portfolio, KOD has been tying up with several trade associations as well. “For example- during the PATA Mart in New Delhi in 2011, we extended a special rate of INR 1100/- to LPTI and they invited FTOs from UK, Europe, South Africa, Middle East and the US. Generally, these events always give an opportunity to extend the product exposure to key custodians of trade, especially to the FTOs and travel agents based out of Delhi and enhance the brand recall,” he reveals.

There are many new and exciting projects on the anvil at KOD. “We are working to bringing in new shows from across the world that has not been accessible to Indian audiences previously, for instance the just concluded Legend of Kung Fu which has performed more than 5,000 shows across the world. The possibilities for expanding the entertainment facilities at the existing KOD are many. We will be launching Showshaa theatre which will offer a bouquet of theatrical experiences. We are also launching another KOD in Mumbai. This will be spread over nearly 250 acres of land,” he reveals.