Indian culture woos Italians
India Tourism receives excellent response from Global Online Campaign which started in June 2013.
ITALY he Ministry of Tourism (MOT) is coming up with innovative strategies to bring in more inbound tourists to India in the coming years. Apart from launching international campaigns, introducing new travel products and participating at international travel exhibitions, MOT is also operating strong India Tourism branch offices across the globe. With Europe becoming one of the key travel source markets for India, India Tourism office in Italy is focussing on increasing the FTA (Foreign Tourist Arrivals) numbers to India. As per India Tourism Italy office, FTAs in India between January - August 2013 were 4.3 million with a growth of 3.6 per cent as compared to 4.1 million over the same period in 2012.
MOT has identified several niche products which are further helping us to promote India in European market
Countrywise, the figures are not available, but a total of 2.17 million visitors from Europe visited India during 2012 while the total FTA in India during 2012 stood at 6.57 million.
According to C Gangadhar, Director, India Tourism – Italy, Ministry of Tourism, Government of India; a total of 98,743 visitors arrived to India from Italy in 2012. He said, “The biggest strength to attract Italians to India is culture and heritage. Apart from that, MOT has identified several niche products like adventure, wellness, MICE, river cruises, eco holidays, etc which are further helping us to promote India in European market. We are taking efforts to develop such products which will help Italian travellers to experience India in real sense.”
Moreover, the Global Online Campaign (launched in June 2013) targetting major international websites received immense response and popularity for India tourism in global markets. “Internet and social media cannot be undermined in any marketing activity. This year, MOT has redesigned its website to make it more user friendly. Links of the website have been provided to the IATO website for booking of tour packages besides links for hotels and airlines booking. This is really pushing India as a preferred destination for Europeans in the Asian market,” adds Gangadhar.
Director, India Tourism – Italy, Ministry of Tourism, Government of India