Travel trade gives a ‘Grand’ boost
Being a standalone hotel, The Grand New Delhi sees tie-ups with the travel agent fraternity as an important part of the marketing strategy. The contribution of travel agents to the hotel’s bookings is a lot more than its own website and OTAs.
Opening in 2000 as the first Grand Hyatt property in the country and then being
We get 100 room nights from travel agents to 80 room nights from OTAs.
operational as The Grand New Delhi since 2002, the hotel has come a long way. One of the few standalone hotels in Delhi, The Grand New Delhi sees this proposition as a huge advantage. “Being standalone is a great advantage for us. As we are not affiliated to any hotel chain, there is great flexibility in our operations and sales staff. There are no pre-decided procedures. The decision- making process is faster as we are action-oriented,” Amit Modi, Vice President, The Grand New Delhi, said.
Interestingly, the hotel bets big on its association with the travel trade fraternity. According to Modi, the standalone proposition makes travel agents indispensable. “In fact, the contribution of travel agents to our bookings is a lot more than our own website and OTAs. As far as the ratio is concerned, we get 100 room nights from travel agents to 80 room nights from OTAs,” he affirmed.
Located conveniently near IGI Airport and New Delhi’s most upscale luxury shopping malls – DLF Emporio, DLF Promenade and Ambience Mall – the luxury- cum- MICE hotel is betting big on its strategic location. “Despite the fact that we started operations much before the malls came in, one of the biggest USP of our property is its proximity to them. Thus, we have started complimentary shuttle service to the mall for all our in- house guests,” he pointed out. Designed for the savvy corporate guest, The Grand New Delhi offers over 65,000 sq ft of indoor and outdoor meeting areas and exquisite banquet space, he added.