Expanding reach across India
Foresee Aviation witnessed a growth of 20 per cent in the overall business. The company had an impressive season in terms of inflow of FITs.
The year 2013 saw the aviation industry grappling with high ATF prices, slack demand and rupee depreciation. The latter is especially painful for a business in which 75 per cent of costs are dollar-denominated, said Santosh Kumar Sharma, Director, Foresee Aviation. As far as private aircraft are con- cerned, almost every player increased the chartered rates by 8-10 per cent. “Due to this, we had to increase our prices too,” he added. In 2013, the overall business was pretty decent vis-a-vis 2012, since they cater to both corporate as well as travel trade. “We also cater to medical evacuation requirements from hospitals and corporate houses. Though our main business comes from metropolitan cities, Tier-II cities have seen a remarkable growth in terms of private plane usage.” Cities like Surat, Indore, Rajkot, Lucknow, Pune, etc., have shown impressive growth, and they are currently laying down strategies to target these markets.