Putting a new spin on inbound tourism
Tourism Enterprises helps destination management companies promote themselves to B2B travel partners in efficiently marketing their products in India.
Indian outbound has grown substantially over the years and many global brands are eyeing to tap this emerging market. In a bid to facilitate their entry in the country, Tourism Enterprises provides quality marketing and advice to B2B travel partners to efficiently market their product in India.
There is a lot of interest in Romania among MICE operators because of its location and hotel prices
The company was set up last year by a team of Indian professionals having over 20 years experience in the tourism industry. It works in various fields relating to tourism viz. marketing, promotions, research, product development, public relations and product development etc.
Talking about the company’s focus, Ravi Gusain, Managing Director, Tourism Enterprises said, “We have set up this company to promote DMCs, hotels and tourism boards to the B2B market in India. So far, we are getting good response from the outbound market and agents are supporting the initiative.”
The company has already signed up with DMCs in Srilanka, Dubai, Brazil, Peru-Ecuador, Panama, Morroco, Malyasia, Spain and Romania. Its focus is on both metropolitan as well as Tier-II & Tier-III cities.
“All DMCs we are promoting are leading agencies in their respective destinations and are trustworthy. At pres- ent, we have been receiving regular queries for Srilanka, Dubai and Spain. Brazil, South America and Romania are some of the upcoming destinations. There is a lot of interest in Romania among MICE operators because of its location in Europe with moderate prices for hotels and tours,” he explained. Tourism Enterprises focus on marketing and promotions where as all operations and pricing are done directly with these DMCs. The company is regularly studying and understanding the need of Indian travellers, which helps in bringing new destinations to India.
Informing about company’s future plans, Gusain said, “We have seen growth for all our destinations in 2013 and we are quite hopeful that this year it will continue to grow at a good pace. We have plans to organise workshop, seminars and destination promotional activities in 2014 for B2B market on regular basis. This will enable us to educate outbound operators and generate more interest for our destinations.”
Managing Director Tourism Enterprises