Jodhpur bets big on MICE
Though the hospitality industry in India is passing through testing times, the performance of hotels in Jodhpur and Indana Palace Jodhpur, in particular, has been satisfactory.
This season, Jodhpur has witnessed a large number of weddings, which brings in a good share of revenues for the hotels, being it a year round market. “Jodhpur is a perfect destination which provides splendid wedding experience. Hence, this city is a much sought after destination for weddings, thus giving a fair share to all the hotels,” Poonam Gundecha, Director, Indana Palace Jodhpur, pointed out.
Hotels in Jodhpur have witnessed an incremental growth from domestic market over the inbound. Plus, they took advantage of receiving business from the extended itineraries from the Jaipur Literature Festival. Polo and Sufi festivals are also fast gaining grounds for attracting tourists.
Commenting on the performance of Indana Palace
It is no longer about selling a product, but selling an experience
Jodhpur, she appeared to be quite satisfied. “Since it was our first year of operation, we have performed well and almost met with our budget. Indana Palace Jodhpur has been accepted by the people as a property which offers a palatial experience with modern comforts,” she maintained. And, she expects weddings and MICE segment to continue as strong potential for Jodhpur. “Indana Palace Jodhpur supports this segment by providing a set up of 10,000 sq ft pillarless hall, perhaps the largest in Jodhpur, with an attached 40,000 sq ft landscaped lawn to host large groups, meetings and conference arrangements,” she highlighted.
Poonam also informed that Indana Hotels is coming up in Jaipur and Udaipur to strengthen its footprints in Rajasthan. “We strongly believe that it is no longer about selling a product, but selling an experience which has become far more important,” she concluded.