SenKay bets big on inbound
The group’s primary goal is to make the traveller experience a unique journey, which leave behind an unforgettable memory. The objective of SenKay Tours and Travels is to make travellers experience the real spirit of India comfortably with the highest level of priority to customer service. Talking about the USP of the company, Anil
Kumar, DirectorMarketing, Product Development Operation and Contracting, SenKay Tours and Travels says, “One of the key strengths of SenKay is to be distinctive. Our primary goal is to make the traveller experience a unique journey, which leave behind an unforgettable memory. The choice of routes is important, but not more than its content.”
“In the last two years, we have achieved a decent growth, not only in our business volumes but also in our credibility in the domestic and international market. The knowledge and understanding of the present day travellers help us to analyse and work out our marketing strategy,” he adds.
Regarding the challenges in promoting India for inbound tourists, he laments, “We keep on hearing about the changes in the visa issuing procedures. However, in reality there is a lot that needs to be done. These are challenges in promoting India as a safe destination for the inbound guests.” The group is participating in ITB Berlin Fair this year to introduce and promote new destinations and directly interact with FTOs.