Air­lines’ gift to the ladies

With In­ter­na­tional Women’s Day on March 8, air­lines came to­gether to of­fer women pas­sen­gers sev­eral dis­counts and pro­mo­tional schemes.

TravTalk - India - - Aviation -

Jet Air­ways of­fered women trav­ellers a spe­cial 10 per cent dis­count on base fares for in­ter­na­tional travel on the air­line’s net­work. They even re­ceived an additional 10 per cent dis­count on base fare and fuel sur­charge ( ex­clud­ing ap­pli­ca­ble taxes) on do­mes­tic ser­vices op­er­ated by Jet Air­ways and JetKon­nect. These book­ings were made avail­able on their web­site and both do­mes­tic and in­ter­na­tional tick­ets can be booked for the pe­riod be­tween March 8 and May 8, 2014, with travel va­lid­ity of 11 months.

The air­line also sup­ported three Non-Gov­ern­men­tal Or­gan­i­sa­tions (NGOs) work­ing on var­i­ous women’s is­sues by con­duct­ing an in-flight fundrais­ing drive from March 8 to 22, on all its do­mes­tic flights.

Gau­rang Shetty, Se­nior VP – Commercial, Jet Air­ways, said, “Through our in-flight fund collection drive, we be­lieve in mak­ing a con­tri­bu­tion to soci- ety, es­pe­cially to­wards the wel­fare and bet­ter­ment of marginalised women.”

AirFrance KLM too in­dulged their women pas­sen­gers, with a sur­prise for them dur­ing the check-in of Air France and KLM flights on March 8 at Delhi, Mum­bai and Ben­galuru air­ports. The sur­prise that await- ed Air France and KLM’s fe­male pas­sen­gers: In­dian hand­i­craft gift items.

Anaita Elaiva, As­so­ciate VP - Prod­uct De­vel­op­ment, Va­ca­tions Ex­ot­ica, said, “The num­ber of women trav­ellers are in­creas­ing day- by- day, whether on their own or in groups. I think these schemes and pro­mo­tions will be a big boost, since women largely in­flu­ence fam­ily de­ci­sions, in­clud­ing hol­i­day plans.”

GoAir an­nounced a spe­cial scheme for women trav­ellers, wherein they up­graded women trav­ellers to pri­or­ity ser­vice, GoBusi­ness, for just `

999. The up­grade, which is at a 60 per cent dis­count on the usual price, was ap­pli­ca­ble across 21 des­ti­na­tions that the air­line op­er­ates in.

“We are very ex­cited that GoAir can bring women trav­ellers to choose a ser­vice that is sen­si­tive to their needs of com­fort, pri­vacy and con­ve­nience at a highly af­ford­able value,” said Girish Nair, Chief Commercial Of­fi­cer, GoAir.

Chi­tra Bha­tia, MD, Aash­man Travel said that such schemes are good ges­tures on the part of the air­lines, how­ever, there can be more to it. “On spe­cial oc­ca­sions, air­lines do of­fer dis­counts and var­i­ous pro­mo­tions, and In­ter­na­tional Women’s Day has be­come just an­other day to of­fer such dis­counts. The ef­fort needs to go much deeper than this.”

Girish Nair

Chief Commercial Of­fi­cer GoAir

Anaita Elaiva

As­so­ciate Vice Pres­i­dent - Prod­uct De­vel­op­ment, Va­ca­tions Ex­ot­ica

Gau­rang Shetty

Se­nior Vice Pres­i­dent – Commercial, Jet Air­ways

Chi­tra Bha­tia

MD Aash­man Travel

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