Airlines’ gift to the ladies
With International Women’s Day on March 8, airlines came together to offer women passengers several discounts and promotional schemes.
Jet Airways offered women travellers a special 10 per cent discount on base fares for international travel on the airline’s network. They even received an additional 10 per cent discount on base fare and fuel surcharge ( excluding applicable taxes) on domestic services operated by Jet Airways and JetKonnect. These bookings were made available on their website and both domestic and international tickets can be booked for the period between March 8 and May 8, 2014, with travel validity of 11 months.
The airline also supported three Non-Governmental Organisations (NGOs) working on various women’s issues by conducting an in-flight fundraising drive from March 8 to 22, on all its domestic flights.
Gaurang Shetty, Senior VP – Commercial, Jet Airways, said, “Through our in-flight fund collection drive, we believe in making a contribution to soci- ety, especially towards the welfare and betterment of marginalised women.”
AirFrance KLM too indulged their women passengers, with a surprise for them during the check-in of Air France and KLM flights on March 8 at Delhi, Mumbai and Bengaluru airports. The surprise that await- ed Air France and KLM’s female passengers: Indian handicraft gift items.
Anaita Elaiva, Associate VP - Product Development, Vacations Exotica, said, “The number of women travellers are increasing day- by- day, whether on their own or in groups. I think these schemes and promotions will be a big boost, since women largely influence family decisions, including holiday plans.”
GoAir announced a special scheme for women travellers, wherein they upgraded women travellers to priority service, GoBusiness, for just `
999. The upgrade, which is at a 60 per cent discount on the usual price, was applicable across 21 destinations that the airline operates in.
“We are very excited that GoAir can bring women travellers to choose a service that is sensitive to their needs of comfort, privacy and convenience at a highly affordable value,” said Girish Nair, Chief Commercial Officer, GoAir.
Chitra Bhatia, MD, Aashman Travel said that such schemes are good gestures on the part of the airlines, however, there can be more to it. “On special occasions, airlines do offer discounts and various promotions, and International Women’s Day has become just another day to offer such discounts. The effort needs to go much deeper than this.”
Chief Commercial Officer GoAir
Associate Vice President - Product Development, Vacations Exotica
Senior Vice President – Commercial, Jet Airways
MD Aashman Travel