Cashing in on exotic destinations
The Globus Family of Brands has a special focus on Canada, Norway and South America. The company also plans to offer liberal promotions throughout the year.
Gearing up for the holiday season in India, the Globus Family of Brands (GFOB) is offering a wide selection of vacations to Europe, South America and North America. The brand portfolio of COSMOS, Globus, Avalon Waterways and Monograms, offers over 400 vacations ranging from citybreaks, to escorted coach vacations, river cruises and even self-drive options. In 2013, to provide a firsthand experience of the products, the company organised a fam tour for 12 Indian travel agents on the Cosmos ‘Western Canada & Rocky Mountaineer’ itinerary. The fam trip was offered as an appreciation to all loyal travel partners who were instrumental in driving up sales during 2013.
According to Varesh Chopra, Regional Director, GFOB- South Asia & Middle East, the objective of the fam
The objective of the fam was to introduce the agents to the superlative experience of a Cosmos tour
Varesh Chopra
Regional Director, GFOB- South Asia & Middle East
was to reward the partners and to introduce them to the superlative experience of a Cosmos tour while showcasing the wonders of the destination. He said, “Other than the fam to Canada, in 2013, GFOB sent more than 20 agents from across India & Middle East on various other best-selling vacations of Globus & Cosmos. The year 2014 promises to be even more exciting for the best sellers with the incentive being an all-inclusive vacation to South America for nine days! Not just that, GFOB has also announced a nine days fullypaid fam to Norway for the second batch of agents.”
The company also plans to offer liberal promotions throughout the year. Cosmos & Globus offers escorted vaca- tions; with Cosmos offering vacations from just US$ 75 a day and Globus providing a richer vacation experience with 4-star hotels including sightseeing.
Monograms offers independent vacations allowing travellers to personalise their vacation experience without the hassles faced while travelling without a group. Avalon Waterways offers niche river cruising in Europe, Asia & the Galapagos Islands for travellers looking for a more intimate destination experience.