Ker­ala Travel Mart in Kochi from Sept 18

The Ker­ala Govern­ment’s Tourism Depart­ment is part­ner­ing with the Ker­ala Travel Mart So­ci­ety to host the 8th edi­tion of KTM which brings to­gether the busi­ness en­trepreneurs and ser­vices of Ker­ala.

TravTalk - India - - Exhibitions - MEGHA PAUL

Aim­ing to project Ker­ala as an ideal des­ti­na­tion for wed­dings, hon­ey­moons and con­fer­ences, the three- day Ker­ala Travel Mart (KTM) will get un­der­way in Kochi from Septem­ber 18. Ac­cord­ing to

AP Anil Ku­mar, Tourism Min­is­ter, Ker­ala, the mart aims to high­light in­no­va­tive tourism prod­ucts such as vil­lage life ex­pe­ri­ence and cul­ture tours. “This time, the mart will reach out to buy­ers from new mar­kets like Aus­tralia, Brazil, Chile, Czech Repub­lic, Den­mark, Fin­land, Ja­pan, South Africa, Swe­den and USA. These emerg­ing seg­ments are be­ing viewed se­ri­ously by tourist des­ti­na­tions and KTM in­tends to in­crease Ker­ala’s mar­ket share to an additional ` 5,000 crore. Only 10 per cent of the na­tional in­bound tourist traf­fic reaches the state and the KTM has set a tar­get of 15 per cent ar­rivals from new and emerg­ing mar­kets,” he pointed out.

Tour oper­a­tors, ho­tels, re­sorts, home stays, house­boats, Ayurveda re­sorts, cul­tural art cen­tres and many oth­ers will be show­cas­ing their prod­ucts at the Mart. Over the past 13 years, since the first Mart, KTM has at­tracted over 1,000 in­ter­na­tional buy­ers who have es­tab­lished busi­ness part­ners among the var­i­ous sec­tions in the tourism in­dus­try of Ker­ala.

The Min­is­ter said that the global slow­down had not im­pacted in­ter­na­tional ar­rivals to the state. Lament­ing the slug­gish growth last year, he in­formed, “Both do­mes­tic and for­eign tourist ar­rivals have in­creased in 2013. How­ever, the state did not get the ex­pected growth. Ker­ala Tourism is plan­ning to con­duct a sur­vey of ho­tels, home stays and tour oper­a­tors in the state and it is ex­pected to be ready in a month’s time.”

Go­ing for­ward, Re­spon­si­ble Tourism ( RT) model in Ku­marakom, which won ac­co­lades for Ker­ala govern­ment from the United Na­tions World Tourism Or­gan­i­sa­tion ( UNWTO) in Fe­bru­ary, will also be ex­tended to 112 Pan­chay­ats in the first phase. “RT has

the been de­vised for the ben­e­fit of the com­mon man. The ben­e­fits of the tourism sec­tor should not be limited to a se­lect few in­dus­tri­al­ists and hote­liers. The lo­cal people should get the ben­e­fit of the growth of the tourism sec­tor in the state. We will take for­ward the suc­cess­ful im­ple­men­ta­tion of RT model across the state through pub­lic par­tic­i­pa­tion,” he said. The min­is­ter also said the govern­ment had or­gan­ised a tech­ni­cal work­shop for all Pan­chayat pres­i­dents in the state to high­light the ben­e­fits of the RT model and im­ple­ment it.

Only 10% of the na­tional in­bound tourist traf­fic reaches the state and the KTM has set a tar­get of 15% ar­rivals from new and emerg­ing mar­kets

AP Anil Ku­mar

Tourism Min­is­ter , Ker­ala

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.