Australia launches India specific campaign

With a predicted 50 million outbound travellers by 2020, India is one of the world’s fastest growing travel markets and the target of an innovative new digital marketing cam- paign by Destination New South Wales (NSW) that showcases the best of Sydney and NSW to Indian visitors. The campaign, called ‘Jhappi Time’ or ‘hug time’, is the first campaign developed and executed by any Australian tourism body, to specifically target the visiting friends and relatives market, in India. Destination NSW CEO, Sandra Chipchase, described the campaign as a creative and industry first that will ensure Indian travellers will have NSW front of mind when they plan their Australian holiday.