Aus­tralia launches In­dia spe­cific cam­paign

TravTalk - India - - News -

With a pre­dicted 50 mil­lion out­bound trav­ellers by 2020, In­dia is one of the world’s fastest grow­ing travel mar­kets and the tar­get of an in­no­va­tive new dig­i­tal mar­ket­ing cam- paign by Des­ti­na­tion New South Wales (NSW) that show­cases the best of Syd­ney and NSW to In­dian vis­i­tors. The cam­paign, called ‘Jhappi Time’ or ‘hug time’, is the first cam­paign de­vel­oped and ex­e­cuted by any Aus­tralian tourism body, to specif­i­cally tar­get the vis­it­ing friends and rel­a­tives mar­ket, in In­dia. Des­ti­na­tion NSW CEO, San­dra Chipchase, de­scribed the cam­paign as a cre­ative and in­dus­try first that will en­sure In­dian trav­ellers will have NSW front of mind when they plan their Aus­tralian hol­i­day.

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