Hol­i­day­ing on... and be­yond the ocean

En­ter­ing the In­dian mar­ket as early as in 1999, Star Cruises has seen a huge jump in its rev­enues from the In­dia out­bound mar­ket. In­dian trav­ellers have evolved over the years and are book­ing much ear­lier.

TravTalk - India - - Cruise Talk -

Star Cruises was in­cor­po­rated in Septem­ber 1993, rep­re­sent­ing a bold ini­tia­tive to tap into Asia- Pa­cific’s po­ten­tial to de­velop a cruise in­dus­try. In the year 1999, Star Cruises en­tered the In­dian mar­ket and cur­rently it epitomises the ful­fill­ment of re­gional as­pi­ra­tions to es­tab­lish the cruise in­dus­try in the Asia- Pa­cific re­gion, bring­ing in­creased tourism traf­fic into var­i­ous coun­tries around Asia-Pa­cific.

Talk­ing about the po­ten­tial of the In­dia out­bound mar­ket, Naresh Rawal, Vice Pres­i­dent, Sales, South Asia, Rus­sia, Mid­dle East and South Africa, Star Cruises, says, “In­dia is recog­nised glob­ally as one of the fastest grow­ing out­bound mar­kets. The ap­petite for trav­el­ling abroad is in­creas­ing among the up­wardly mo­bile au­di­ence given the chang­ing life­styles and rel­a­tively sta­ble econ­omy. In­dian trav­ellers are now spoilt by the abun­dance of choices on how to spend their hol­i­days. Cruis­ing is one of the pop­u­lar av­enues that many In­dian trav­ellers are now opt­ing for. The pop­u­lar choices amongst In­dian trav­ellers have evolved from a two-night itin­er­ary and to three- night, five-night and seven-night itin­er­ar­ies. There has been a shift in the pre­ferred cabin cat­e­gory as well. Ear­lier they would pre­fer In­side State­rooms but now the com­pany is wit­ness­ing a higher de­mand for Bal­cony cab­ins. The con­sumers now un­der­stand the ad­van­tage of a cruise hol­i­day over a land hol­i­day,” he adds.

In­dian trav­ellers have evolved over the years and are book­ing much ear­lier.

Talk­ing about the new pack­ages for its In­dian clien­tele, Rawal elab­o­rates, “We have the Star Saver 90 days, 60 days and 45 days schemes avail­able so that pas­sen­gers can en­joy the ben­e­fit of dis­counted fares when they book early with us. Com­pared to land hol­i­days, cruise hol­i­days are pre­ferred for be­ing more eco­nom­i­cal since ev­ery­thing is un­der one roof.” In ad­di­tion, he said, “Our warm Asian hos- pitable staff caters to our guests’ needs and our freestyle cruis­ing con­cept gives trav­ellers the free­dom to en­joy their hol­i­days at their own terms with­out any re­stric­tions, and hence, a cruise hol­i­day works very well amongst travel agents as well.”

Naresh Rawal

Vice Pres­i­dent, Sales, South Asia, Rus­sia, Mid­dle East and South Africa, Star Cruises

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