NSW for hugs and VFR
As India is one of the important emerging markets to Sydney and New South Wales ( NSW) in Australia, Destination NSW launches a new marketing campaign.
The campaign, called ‘Jhappi Time’ or hug time, is the first campaign developed and executed by any Australian tourism body, to specifically target the visiting friends and relatives market, in India. More than one third of Indian visitors come to New South Wales to spend time with their loved ones, and another third come for a holiday. Thus, by combining both segments, ‘Jhappi Time’ will tap into the enormous potential of these segments.
“With a predicted 50 million outbound travellers by 2020, India is one of the world’s fastest growing travel markets, and the target of an innovative new digital marketing campaign by Destination NSW that showcases the best of Sydney and NSW to Indian visitors,” said
Sandra Chipchase, CEO, Destination NSW. The cam- paign was launched last month in Sydney by the Premier of New South Wales, Barry O'Farrell.
Speaking about the partnership, Neelu Singh, COO, Ezeego1.com, said, "Ezeego1.com is the primary travel partner and all packages and deals for ‘Jhappi Time’ have been designed to provide further impetus to the growing VFR market from India. We will be using a mix of digital media and innovative ideas, alongside PR to garner further eyeballs for this campaign."