Bollywood rules Virgin Atlantic skies
With India’s ever growing importance in the aviation industry, Virgin Atlantic launched its latest Bollywood-inspired multi media marketing campaign, ‘Feel like a Star’. It offers a discount to travellers with ‘filmy’ names.
In a unique step, the airline is inviting Indian travellers to fly to the most popular destinations showcased in Bollywood movies. In addition, the airline is also offering a discount to travellers with famous ‘filmy’ names. Thus, passengers with names such as Simran or Karan, Arjun or Kiran can now book with Virgin Atlantic and claim up to 10 per cent discount for travel till July 31, 2014.
The campaign reflects the larger than life service of Virgin Atlantic that brings on-screen experiences showcased by Bollywood alive. It focusses on the many amenities available; from the collection of latest Bollywood/Hollywood blockbusters on its in-flight entertainment to its cabins and services that are designed to cater to the needs of the Indian travellers.
“From the beginning, Virgin Atlantic brought back style and fun to air travel,” said Stephen King, General Manager, Virgin Atlantic - India. “We believe the journey should be as enjoyable as the destination. ‘Feel like a Star’ campaign highlights the unique experience of flying Virgin and will surely connect to all Bollywood lovers. Last year, we flew over 1,000 passengers with these shortlisted filmy names and are looking forward to welcoming many more Rahuls, Priyas and Rohits on-board this summer.”
Twelve names have been shortlisted by the airline, and those who bear them will be able to avail a 5 per cent discount on Economy booking and a 10 per cent discount on Premium Economy booking. The booking period starts from March 18 to April 17, 2014, and the travel period is till July 31.