Saying ‘YES’ to growth in Indian tourism

Yes Bank signed a Memorandum of Understanding (MoU) with the Indian Institute of Tourism and Travel Management (IITTM), the apex tourism & travel education institute of South Asia, to jointly work towards promoting and establishing ourism as an important

As part of the understanding, the two Parties have mutually agreed to club their expertise and work on grassroot development projects in tourism. Also, they will undertake cutting edge research in the sector, with major focus on leveraging the potential of Collaborative Community Structures as an agent for social transformation.

Speaking at the launch, Manjula Chaudhary, Director, IITTM, said, “The tourism sector has immense potential to induce sustainable growth in India with knowledge and skilled manpower as biggest drivers.

IITTM is committed to develop knowledge and capacity building in tourism since its inception and has always believed in discovering new models of learning.

Industry academia partnerships are great initiatives to work towards a holistic development model and this MoU will help in bridging the knowledge gap in tourism. This step is the starting point for more such partnerships to come.”

Commenting on this initiative, Tushar Pandey, Senior President & Country Head, Public & Social Policies Management (PSPM), Yes Bank, said, “With its backward and forward linkages and local connect, tourism becomes an important driver of equitable growth and prosperity offering an alternative source of livelihood, development and growth in remote locations, preservation of local skills, enterprise development at the micro level and sustainable environment management. We, at Yes Bank, firmly believe that tourism has the potential to trigger growth in many other sectors, and is a powerful tool to achieve social as well as financial inclusion. We are confident that such partnerships are well-poised to create real value for all stakeholders.”