‘The show must go on’, says Malaysia

Tourism Malaysia or­gan­ised multi- city road­shows to cel­e­brate ‘Visit Malaysia Year 2014’, and has set tar­gets to triple the tourist growth by 2020 from In­dia.

TravTalk - India - - Nto - ANITA JAIN

When the world is still puz­zled about the miss­ing Malaysian Air­lines air­craft MH370; Tourism Malaysia is fo­cussing on at­tract­ing In­di­ans to the coun­try. Ac­cord­ing to Mirza Mo­ham­mad Taiyab, Di­rec­tor Gen­eral, Tourism Malaysia; it’s a tragic in­ci­dent, but this won’t im­pact travel be­tween In­dia and Malaysia. Dur­ing the ‘Visit Malaysia 2014’ show­case in Mum­bai, Taiyab said, “Ac­ci­dents hap­pen. The search is still on. No­body can say ex­actly where the plane is. It does not mean that ev­ery­thing should come to a stand­still. The show must go on. Busi­ness must go on. Air­lines need to con­tinue to op­er­ate flights.”

Kick-started in Kochi, the pro­mo­tional cam­paign moved to Ben­galuru, Mum­bai and con­cluded in New Delhi. Along­side the pro­mo­tions, a trade show was also or­gan­ised for the In­dian travel trade show­cas­ing over 40 sup­pli­ers from Malaysia. Taiyab said, “Travel agents are our top­most pri­or­ity and we con­tinue to keep them abreast with lat­est tourism of­fer­ings of Malaysia. We in­tend to wel­come ev­ery seg­ment of trav­eller with any type of budget. In­dia has grown from a ‘price-con­scious’ mar­ket to ‘ value- con­scious’ mar­ket. With grow­ing num­ber of out­bound travel, we aim to tap the best mar­ket op­por­tu­ni­ties and are pos­i­tive to re­ceive three times more tourist ar­rivals from In­dia than the cur­rent num­bers by 2020.”

Taiyab also in­formed that de­spite the in­ci­dent, the ar­rival fig­ures from In­dia look sta­ble. Malaysia wel­comed 6,50,989 In­dian ar­rivals in 2013 and through the ‘Visit Malaysia 2014’ cel­e­bra­tion year, it is ex­pect­ing to wel­come close to 7,80,000 to eight lakh tourists. Dur­ing the year-round cel­e­bra­tions, Malaysia has or­gan­ised more than 250 events, fes­ti­vals and fairs to en­gage global tourists with Malaysia. Tourism rev­enue for Malaysia showed 8.1 per cent rise in 2013 at RM65.44 bil­lion. The to­tal tourist ar­rivals rose by 2.7 per­cent to 25 mil­lion. The coun­try is ex­pect­ing 28 mil­lion tourists this year and 36 mil­lion by 2020.

(L-R): Manoha­ran Periasamy, Ha­timi Abas, Mirza Mo­ham­mad Taiyab, Datuk Tee Slew Kiong, YBM Aso­jan Mu­niyandy, Azizan No­ordin

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