An ‘adventurous’ convention indeed!
Akshay Kumar, President, ATOAI, shares his experiences at the association’s recent convention in Shivpuri, Rishikesh and says that the event was successful in conveying to the world that Uttarakhand is safe and is ready for business.
In March 2013, when the association elected its new team for the next two years, we all sat down to see where we could make a difference. A few key points stood out: We needed to engage the adventure travel community more, to create business and networking opportunities, to drive membership and last but not the least, we needed to think outof-the-box.
Our annual convention is a showcase of our capability as an association and as a community. We brainstormed and decided to do things differently and in a way that showcased not only the destination, but also our product. We decided to go to Uttarakhand as it needed the exposure post the disaster in June last year. We created an outdoor and adven- ture concept that took us away from city hotels and conference halls to the heart of the destination. We created a worldclass conference venue in the wilderness, provided accommodation in the most scenic location in camps along the Ganga and also arranged a luxury campsite for 250 delegates in a gorge on the second night.
Our theme ‘ Connect, Create, Catalyse and Conserve’ conveyed the ideal message for the convention. We worked hard to create sessions that allowed for networking and encouraged peer-topeer discussions in an informal atmosphere. The preconnect format helped delegates to write to each other and fix appointments before
Such events help bring the Adventure fraternity together and there is so much to learn from each other’s experiences. Without doubt, business also grows through networking.
Pugmark Eco Tours
the convention started. The Media Connect session at Byas Ghat allowed small adventure operators to share their stories with the mainstream national and travel media through one- on- one sessions. Our speakers were chosen from different walks of life and they gave amazing presentations on capacitybuilding and business models that work in the Nepal adventure industry. The 11th Convention of ATOAI at
The event was the 1st of its kind wherein the format was typical to adventure. The effort put in and the coordination done involving so many agencies was indeed praiseworthy.
Brig. SP Singh
Shivpuri, Rishikesh, Uttarakhand was a successful attempt in conveying to the world that Uttarakhand is safe and is ready for business. This was also an opportunity for the adventure travel industry to showcase their skills and products. In a first- of- its- kind endeavour, this was an ‘adventurous’ convention in its true sense. The high point of the convention was the entire delegation rafting down from Devprayag to the Byas Ghat for an overnight camp on March 26. The convention this year saw the best of the adventure travel industry, along with domestic and overseas buyers, policy makers, government officials, decision makers, travel and national media.
Business sessions and panel discussions were of great importance. I understand that to hold the convention at such place and to include activities in that was not an easy task.
The Adventure Tour Operators Association of India (ATOAI) recently hosted its three-day 11th annual Convention on the banks of River Ganga at Shivpuri in Uttarakhand. With delegates being ferried across Ganga to their camps by a raft, the convention witnessed a series of business sessions and networking events.