Mauritius sees growth in B2B module
Launched last year, the Mauritius Grand Master is helping build, grow and maintain a strong and comprehensive network of Mauritius ‘Travel Specialists’ who can promote the country to attract more visitors.
Mauritius received 55,197 visitors in 2012 and 57,255 visitors in 2013 from India. Targetting a growth of about five per cent from India this year, Mauritius Tourism Promotion Authority (MTPA) is the travel trade through seven online learning modules.
The programme is helping build, grow and maintain a strong and comprehensive network of Mauritius ‘ Travel Specialists’ who can promote Mauritius to attract more visitors. The objective is to make the course fun, informative and easy to understand, Vijaye Haulder, Deputy Director, MTPA, says. “The programme has received a brilliant response from the B2B frater- nity as we are focussing on leisure and incentive segment. Mauritius is a unique destination showcasing an array of beautiful landscapes, stunning beaches, world-class hospitality and thrilling adventures activities,” he adds.
MTPA has drawn out plans to focus on promoting Golf, MICE and Wedding segments in the Indian market for 2014. It is also looking at tapping Tier-II cities in India with these offerings. According to Haulder, almost ten Indian weddings were witnessed in Mauritius in the past two years. “We are working in tandem with the Indian travel trade and also talking to various wedding planners to create awareness about Mauritius as a wedding destination,” he points out.
Deputy Director MTPA