Mau­ri­tius sees growth in B2B mod­ule

Launched last year, the Mau­ri­tius Grand Mas­ter is help­ing build, grow and main­tain a strong and com­pre­hen­sive net­work of Mau­ri­tius ‘Travel Spe­cial­ists’ who can pro­mote the coun­try to at­tract more vis­i­tors.

TravTalk - India - - NTO -

Mau­ri­tius re­ceived 55,197 vis­i­tors in 2012 and 57,255 vis­i­tors in 2013 from In­dia. Tar­get­ting a growth of about five per cent from In­dia this year, Mau­ri­tius Tourism Pro­mo­tion Author­ity (MTPA) is the travel trade through seven on­line learn­ing mod­ules.

The pro­gramme is help­ing build, grow and main­tain a strong and com­pre­hen­sive net­work of Mau­ri­tius ‘ Travel Spe­cial­ists’ who can pro­mote Mau­ri­tius to at­tract more vis­i­tors. The ob­jec­tive is to make the course fun, in­for­ma­tive and easy to un­der­stand, Vi­jaye Haul­der, Deputy Di­rec­tor, MTPA, says. “The pro­gramme has re­ceived a bril­liant re­sponse from the B2B frater- nity as we are fo­cussing on leisure and in­cen­tive seg­ment. Mau­ri­tius is a unique des­ti­na­tion show­cas­ing an ar­ray of beau­ti­ful land­scapes, stun­ning beaches, world-class hos­pi­tal­ity and thrilling ad­ven­tures ac­tiv­i­ties,” he adds.

MTPA has drawn out plans to fo­cus on pro­mot­ing Golf, MICE and Wed­ding seg­ments in the In­dian mar­ket for 2014. It is also look­ing at tap­ping Tier-II cities in In­dia with these of­fer­ings. Ac­cord­ing to Haul­der, al­most ten In­dian wed­dings were wit­nessed in Mau­ri­tius in the past two years. “We are work­ing in tan­dem with the In­dian travel trade and also talk­ing to var­i­ous wed­ding plan­ners to cre­ate aware­ness about Mau­ri­tius as a wed­ding des­ti­na­tion,” he points out.

Vi­jaye Haul­der

Deputy Di­rec­tor MTPA

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.