Mys­ti­fly’s flight to the cor­ri­dors of growth

In­dia Travel Awards, South edi­tion’s En­tre­pre­neur of the Year, Ra­jeev Ku­mar G, Founder, MD &CEO, Mys­ti­fly, talks about his award-win­ning brain­child and its phenom­e­nal growth in the last five years.

TravTalk - India - - Success Story -

There has been no look­ing back for this en­tre­pre­neur who has grown from a fiveper­son start-up to 130 people multi- na­tional within a short span of five years. Ra­jeev Ku­mar G has a suc­cess story like no other. Along with recog­nis­ing his achieve­ments, In­dia Travel awards, South, awarded the grow­ing pop­u­lar­ity of Mys­ti­fly by hon­our­ing them as the Best Global Travel Con­sol­i­da­tion Ser­vices for the year.

Pro­vid­ing air­line con­tent for over 70 coun­tries, Mys­ti­fly brings for­ward a plat­form that helps with in­ter­na­tional busi­ness. “Our USP is that we are the only plat­form that of­fer global air­fares for about 70 coun­tries and we are def­i­nite- ly the only plat­form that of­fer the web ser­vices for all this con­tent. Of­fer­ing con­tent is one thing but we go be­yond that and are of­fer­ing ful­fil­ment, sup­port ser­vices 24x7 and lo­cal pub­lished prices along with spe­cial deals from 70 coun­tries,” says Ra­jeev Ku­mar G.

At present, Mys­ti­fly has a reg­is­tered agency base of 1,800 agencies in In­dia and glob­ally 4,200 agencies more. “We have over 6,000 reg­is­tered users on our plat­form. Out of the 1800 In­dian agents, less than 20 per cent are our pro­duc­tive agents whose busi­ness needs are be­ing catered to. We don’t fit into a small agency busi­ness. Agents re­quire sub­stan­tial in­ter­na­tional busi­ness for this,” he adds. “On an in­ter­na­tional map, we are do­ing well in cer­tain pock­ets. We have re­ally taken off in the Mid­dle East. UK is one of our fastest grow­ing mar­kets and we are very ac­tive in Spain, Sin­ga­pore, Hong Kong and Malaysia.”

Their cus­tomer base is spread over 55 coun­tries to­day and In­dia con­trib­utes to a big chunk of that mar­ket but is no longer the sig­nif­i­cant con­trib­u­tor to the busi­ness. The In­dian busi­ness is grow­ing but there are mar­kets out­side In­dia, which are big­ger and grow­ing faster. “USA is our big­gest mar­ket and con­trib­utes to 35 per cent of our rev­enue to­day,” he adds.

Un­der­stand­ing the ex­clu­siv­ity and unique­ness of the prod­uct be­yond a GDS, Ku­mar says, “GDS is a con- tent dis­trib­u­tor and their re­la­tion­ships are spe­cific to a par­tic­u­lar coun­try. We sit on top of the con­sol­ida­tors in 70 coun­tries and are giv­ing travel agents an ac­cess to con­sol­i­dated and cheaper fares out­side their lo­cal mar­ket.”

Mys­ti­fly has had a suc­cess story since its in­cep­tion. “We have been doubling our busi­ness year-on-year and hope to triple it this year. We have some big global deals planned and feel that our ag­gres­sive fo­cus on Latin Amer­ica, Amer­ica and Mid­dle East will bring fruit­ful re­sults,” Ku­mar added.

Mak­ing global busi­ness eas­ily avail­able lo­cally, Mys­ti­fly al­lows a small com­pany to have a global sup­plier in­te­gra­tion ca­pa­bil­ity.

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