Busi­ness takes cen­trestage in Brazil

With 1,200 ex­hibitors from 60 coun­tries, WTM Latin Amer­ica closed on a high note this year. The ex­hi­bi­tion has grown to be­come a leading event across the con­ti­nent and has selected a new lo­ca­tion for next year. gets de­tails.

TravTalk - India - - Exhibitions - DE­VIKA JEET SAO PAULO

WTM Latin Amer­ica has worked as an im­por­tant cat­a­lyst for a phenom­e­nal amount of busi­ness. The credit in part goes to the hosted buyer pro­gramme and the three­speed net­work­ing events, which took place over the three days of the event and fa­cil­i­tated big money-mak­ing deals. At the same time, the 41st busi­ness meet­ing held by BRAZTOA (Brazil­ian As­so­ci­a­tion of Tour Oper­a­tors) brought the per­fect op­por­tu­nity to meet with de­ci­sion-mak­ers. “I have re­ceived strong feed­back from all par­tic­i­pants telling me what a great suc­cess this sec­ond event has been. Ex­hibitors have been ex­tremely happy with the num­ber and qual­ity of buy­ers, vis­i­tors and de­ci­sion-mak­ers that they have seen, and the in­crease in busi­ness dis­cus­sions and ne­go­ti­a­tions held on the ex­hi­bi­tion floor,” says Lawrence Reinisch, Ex­hi­bi­tion Di­rec­tor, WTM Latin Amer­ica.

“Last year, we did not have much of an idea on what to ex­pect. Most ex­hibitors were also not sure. While this year, things have been dif­fer­ent. We have seen a 20 per cent growth. This mar­ket is very dif­fer­ent from WTM Lon­don. The model and the show are dif­fer­ent. An added ben­e­fit of WTM Latin Amer­ica is that it’s both an out­bound and in­bound show,” adds Reinisch.

In­dia’s par­tic­i­pa­tion at the show has also ma­tured. Reinisch shares the im­por­tance of In­dia as a tourist des­ti­na­tion and the grow­ing aware­ness of the re­gion. He feels that Brazil and In­dia are very sim­i­lar in many ways and com­ple­ment each other. He says, “Brazil­ians go­ing to In­dia are usu­ally not back­pack­ers and want lux­ury travel. They love the palaces in In­dia and want to know more about his­tory. Poverty does not shock them. Brazil­ians spend money on their hol­i­day and also en­joy shop­ping. The Brazil­ian out­bound is very strong and In­di­ans have a keen in­ter­est in the coun­try.” This year, more than 1,200 ex­hibitors from more than 60 coun­tries par­tic­i­pated at WTM Latin Amer­ica, mak­ing it one of the tourism sec­tor’s most in­ter­na­tional events on the Amer­i­can con­ti­nent. With the sheer growth in size, the ex­hi­bi­tion will take place at a more cen­tral venue, Expo Cen­ter Norte, in São Paulo from 2224 April, 2015. “Vis­i­tors have been pleased with over­all scope and num­ber of ex­hibitors tak­ing part in the event. With the event grow­ing and mov­ing to a more cen­tral lo­ca­tion next year, i. e., Expo Cen­ter Norte, WTM Latin Amer­ica will be taken to the next level and will help in fa­cil­i­tat­ing the ar­rival of even more na­tional and in­ter­na­tional buy­ers, ex­hibitors and travel agents”, adds Reinisch.

Lawrence Reinisch

Ex­hi­bi­tion Di­rec­tor, WTM Latin Amer­ica

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