Business takes centrestage in Brazil
With 1,200 exhibitors from 60 countries, WTM Latin America closed on a high note this year. The exhibition has grown to become a leading event across the continent and has selected a new location for next year. gets details.
WTM Latin America has worked as an important catalyst for a phenomenal amount of business. The credit in part goes to the hosted buyer programme and the threespeed networking events, which took place over the three days of the event and facilitated big money-making deals. At the same time, the 41st business meeting held by BRAZTOA (Brazilian Association of Tour Operators) brought the perfect opportunity to meet with decision-makers. “I have received strong feedback from all participants telling me what a great success this second event has been. Exhibitors have been extremely happy with the number and quality of buyers, visitors and decision-makers that they have seen, and the increase in business discussions and negotiations held on the exhibition floor,” says Lawrence Reinisch, Exhibition Director, WTM Latin America.
“Last year, we did not have much of an idea on what to expect. Most exhibitors were also not sure. While this year, things have been different. We have seen a 20 per cent growth. This market is very different from WTM London. The model and the show are different. An added benefit of WTM Latin America is that it’s both an outbound and inbound show,” adds Reinisch.
India’s participation at the show has also matured. Reinisch shares the importance of India as a tourist destination and the growing awareness of the region. He feels that Brazil and India are very similar in many ways and complement each other. He says, “Brazilians going to India are usually not backpackers and want luxury travel. They love the palaces in India and want to know more about history. Poverty does not shock them. Brazilians spend money on their holiday and also enjoy shopping. The Brazilian outbound is very strong and Indians have a keen interest in the country.” This year, more than 1,200 exhibitors from more than 60 countries participated at WTM Latin America, making it one of the tourism sector’s most international events on the American continent. With the sheer growth in size, the exhibition will take place at a more central venue, Expo Center Norte, in São Paulo from 2224 April, 2015. “Visitors have been pleased with overall scope and number of exhibitors taking part in the event. With the event growing and moving to a more central location next year, i. e., Expo Center Norte, WTM Latin America will be taken to the next level and will help in facilitating the arrival of even more national and international buyers, exhibitors and travel agents”, adds Reinisch.
Exhibition Director, WTM Latin America