MOT gives a helping hand
Acknowledging the concerns of the travel industry, Shripad Yesso Naik shares the Ministry’s strategy for foolproof safety and security measures for tourists in his first interaction with the travel trade stakeholders…
The rebuilding strategy
In a bid to rebuild the image of India, which has been scarred by the negative publicity generated by reports of sexual assaults on tourists, the Union Ministry of Tourism (MOT) is going to unveil a major Public Relation exercise in the international markets. In a recent interaction with the tour operators organised by IATO in Delhi, Shripad Yesso Naik, Minister of State, Culture & Tourism (Independent Charge), Government of India said the exercise is aimed at creating a positive image about India. This will help in reassuring international travellers that it is a safe travel destination. “It is time we scaled up operations in the international market,” Naik said. The “PR strategy” for rebuilding and reviving the image of the country in the foreign markets will be a two-pronged strategy to tackle the issue. “We will soon convene a meeting of state Tourism Ministers to elicit their support in implementing foolproof safety and security measures for tourists. The PR exercise will be organised in conjunction with Experience India Society and conducted in four key cities in Berlin, London, New York and Tokyo,” he added.