Oman high on In­dian trade

With an in­crease of 35% in its bud­gets this year, Oman is go­ing all out to en­gage the agents. It will con­duct train­ing work­shops and fam for 60 agents this Septem­ber.

TravTalk - India - - NTO - HAZEL JAIN

Hav­ing com­pleted four years in In­dia through its rep­re­sen­ta­tive Blue Square Con­sul­tants, the Min­istry of Tourism, Sul­tanate of Oman, now has its fin­ger on the mar­ket pulse. With In­dian ar­rivals show­ing a con­tin­u­ous climb, the min­istry has in­creased its budget spends in the In­dian mar­ket.

Lubaina Sheer­azi, In­dia Rep­re­sen­ta­tive for Min­istry of Tourism, Oman, says, “Our bud­gets have in­creased more than 35% over last year’s, which will help us to im­ple­ment our plans. We will con­duct sev­eral mar­ket­ing and pro­mo­tional cam­paigns this year.”

Among its ac­tiv­i­ties for this year are joint pro­mo­tions, ad­ver­tis­ing, fa­mil­iar­iza­tion trips, on­line and off­line train­ing pro­grams, and sales vis­its with the agents. “A ma­jor event we will be con­duc­ing this year is the ‘ Spe­cial­ists Train­ing Pro­gram’ in Septem­ber. For this, we will be invit­ing 50-60 travel agents from Mum­bai, Delhi, Ben­galuru, Chen­nai, Pune, Ahmed­abad and Hy­der­abad to Oman. There will be pre-tours and post-tours in Oman along with B2B work­shops where they will in­ter­act with trade in Oman. This is the first time we are con­duct­ing an event of this scale,” Sheer­azi re­veals.

Oman as a wed­ding des­ti­na­tion

With an in­crease in In­dian foot­falls by 10.4% in 2012-2013 over the pre­vi­ous year, the min­istry is ex­pect­ing a rise of noth­ing less than 15% this year. And it is hop­ing that this in­crease in vol­ume will come from the wed­ding mar­ket.

“Ear­lier, In­di­ans con­sid­ered Oman only for its busi­ness and commercial prospects. But we have man­aged to change this per­cep­tion slowly. Our fo­cus now is on pro­ject­ing Oman as a des­ti­na­tion for wed­dings apart from leisure hol­i­days,” Sheer­azi says.

The min­istry is also ex­plor­ing film tourism. “Oman has a di­verse land­scape, beau­ti­ful lo­ca­tions, good in­fra­struc­ture and friendly lo­cals – fac­tors that make it an ideal des­ti­na­tion for movie shoots as well as wed­dings. Also, Oman is only two and half hours away which makes it lo­gis­ti­cally con­ve­nient for wed­ding plan­ners and film pro­duc- tion houses. We par­tic­i­pated in the three- city In­dia In­ter­na­tional Film Tourism Con­clave (IIFTC) ear­lier this year where we got the op­por­tu­nity to meet sev­eral top di­rec­tors, pro­duc­ers and pro­duc­tion houses who showed great in­ter­est in shoot­ing in Oman,” Sheer­azi adds.

MICE re­tains pri­or­ity

MICE, how­ever, continues to be its fo­cus area. Sheer­azi says, “We fore­see a lot of growth in this seg­ment. To in­crease aware­ness among the cor­po­rate and trade about Oman as a MICE des­ti­na­tion, we re­cently par­tic­i­pated in MICE Travel Mart (MTM) in Mum­bai and will also be par­tic­i­pat­ing in MICE In­dia & Lux­ury Travel Congress (MILTC), Ex­pe­ri­en­tial Plan­ner as well as MTM Delhi. To give them a first-hand ex­pe­ri­ence of Oman, we will be con­duct­ing a fam for top cor­po­rate and trade in Au­gust.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.