Targetting 10 hotels by 2019

Adamo Hospitality is focussing on multiple strategies to tap tourism in India. Having recorded 25 per cent growth in 2013, it now is concentrating on mid-scale segment.

We are concentrating on delivering value-for-money to our guests who look at getting the best facility and the best price possible without compromising on the service standards

Harsh Ajmera

Director, Adamo Hospitality

The company, currently with three properties ( one in Goa and two in Matheran), is targetting to open and operate 10 properties in next five years. The locations for additional properties will be decided by keeping business and tourism destination in mind, informed Harsh Ajmera, Director, Adamo Hospitality. Placed in the mid- market 4star category, the properties in Goa and Matheran recorded business growth of 25 per cent in 2013 over 2012.

Ajmera says, “Adamo is targetting the mid-scale market as it has huge potential in the coming years.” He added, “Despite having presence only in tourist locations, Adamo never left the focus on business travellers. It caters to a large number of corporates for their conferences and other events. This focus has helped us gain insights into MICE business, and we are soon launching a property in Mumbai. In the coming five years, we intend to operate ten properties under Adamo Hospitality brand.” Apart from three properties in India, the group also operates White Feather Hotel apartment in Dubai and intends to further expand in international market.

Adamo Hospitality operates on multiple distribution channels – online booking engine, direct sales and tieups with online portals and travel agents across the world. “Travel agents are the heart of Indian travel and tourism industry. They play a crucial role with the hoteliers in order to achieve their sale targets and we intend to continue our relationship with them in future,” adds Ajmera.