WTM: Build­ing tourism in Africa

With the UNWTO re­port­ing growth in both in­bound and out­bound tourism, and some African na­tions ex­pected to grow at an av­er­age an­nual rate of 5.7 per cent, WTM Africa, which caters for both in­bound and out­bound mar­kets, is a vi­tal plat­form for the African

TravTalk - India - - Exhibition­s -

Prepa­ra­tions for the World Travel Mar­ket Africa (WTM Africa) 2015 are un­der­way, and the sec­ond edi­tion of this lead­ing travel and tourism event will once again be hosted at the Cape Town In­ter­na­tional Con­ven­tion Cen­tre (CTICC) from April 15-17.

The or­gan­is­ers, Thebe Reed Exhibition­s and Reed Travel Exhibition­s, ex­ceeded their ex­pec­ta­tions on the in­au­gu­ral event held ear­lier this year, with more than 370 ex­hibit­ing com­pa­nies, 3,091 travel pro­fes­sion­als at­tend­ing, and 5,353 pre-sched­uled ap­point­ments. This is in it­self an out­stand­ing achieve­ment for a first- time event, and it po­si­tions WTM Africa as the only event of its kind in Africa.

With the UNWTO re­port­ing growth in both in­bound and out­bound tourism, and some African na­tions ex­pected to grow at an av­er­age an­nual rate of 5.7 per cent, WTM Africa, which caters for both in­bound and out­bound mar­kets, is a vi­tal plat­form for the African travel and tourism in­dus­try. to the world, once again in the beau­ti­ful mothercity of Cape Town. We en­cour­age all in our in­dus­try to get in touch with us to find out how they can par­tic­i­pate.”

In 2015, WTM Africa ex­hibitors can look for­ward to 3 days of lu­cra­tive business dis­cus­sions with the world’s lead­ing travel in­dus­try buy­ers and buy­ers from both emerg- ing and tra­di­tional source mar­kets. WTM Africa’s prom­i­nent event pro­gramme, in part­ner­ship with lo­cal and in­ter­na­tional or­gan­i­sa­tions, will pro­vide a strong, pro­fes­sional se­ries of con­fer­ences fo­cus­ing on the African re­gion, cov­er­ing im­por- tant top­ics af­fect­ing the mar­ket, of­fer­ing in­dus­try in­sights of real value to any travel in­dus­try pro­fes­sional.

Fully sup­ported by the City of Cape Town, the very sec­ond an­nual WTM Africa will be held at the Cape Town In­ter­na­tional Con­ven­tion Cen­tre (CTICC) and the city is poised to host the only event of its kind in Africa. WTM Africa forms part of Africa Travel Week, which com­prises of three co-lo­cated in­dus­try events namely In­ter­na­tional Lux­ury Travel Mar­ket (ILTM) Africa, In­ter­na­tional Business Travel Mar­ket (IBTM) Africa and WTM Africa.

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