WTM: Building tourism in Africa

With the UNWTO reporting growth in both inbound and outbound tourism, and some African nations expected to grow at an average annual rate of 5.7 per cent, WTM Africa, which caters for both inbound and outbound markets, is a vital platform for the African

Preparations for the World Travel Market Africa (WTM Africa) 2015 are underway, and the second edition of this leading travel and tourism event will once again be hosted at the Cape Town International Convention Centre (CTICC) from April 15-17.

The organisers, Thebe Reed Exhibitions and Reed Travel Exhibitions, exceeded their expectations on the inaugural event held earlier this year, with more than 370 exhibiting companies, 3,091 travel professionals attending, and 5,353 pre-scheduled appointments. This is in itself an outstanding achievement for a first- time event, and it positions WTM Africa as the only event of its kind in Africa.

With the UNWTO reporting growth in both inbound and outbound tourism, and some African nations expected to grow at an average annual rate of 5.7 per cent, WTM Africa, which caters for both inbound and outbound markets, is a vital platform for the African travel and tourism industry. to the world, once again in the beautiful mothercity of Cape Town. We encourage all in our industry to get in touch with us to find out how they can participate.”

In 2015, WTM Africa exhibitors can look forward to 3 days of lucrative business discussions with the world’s leading travel industry buyers and buyers from both emerg- ing and traditional source markets. WTM Africa’s prominent event programme, in partnership with local and international organisations, will provide a strong, professional series of conferences focusing on the African region, covering impor- tant topics affecting the market, offering industry insights of real value to any travel industry professional.

Fully supported by the City of Cape Town, the very second annual WTM Africa will be held at the Cape Town International Convention Centre (CTICC) and the city is poised to host the only event of its kind in Africa. WTM Africa forms part of Africa Travel Week, which comprises of three co-located industry events namely International Luxury Travel Market (ILTM) Africa, International Business Travel Market (IBTM) Africa and WTM Africa.