Wheeling through the uncharted roads

Caravan Tourism can effectively meet the growing demand, while ensuring adherence to quality, standards and safety norms. Caravan Tourism would attract a wide range of market segment including young people, families, senior citizens and international tour

Making India more incredible is the need of the hour, this calls for introduction of a plethora of new products and caravans is one vital offering. The concept of Caravan tourism has gained immense popularity across the globe owing to the freedom and flexibility it provides.

Considering the immense land area and the multitude of landscapes in India, Caravans and Caravan Parks are sure to add an exciting new facet to tourism. The initial demand in this niche segment is expected to come both from domestic and inbound tourists. There is at present a growing demand for eco, adventure, wildlife and pilgrimage tourism. This involves visiting and staying in remote areas, forests, deserts and riversides. There is a shortage of accommodation at tourist destinations, especially in remote areas and in certain cases at places where a permanent construction may neither be permissible nor feasible.

The government, under its caravan tourism policy, described "caravans as a unique tourism product that promotes family tourism in destinations without adequate hotel accommodation". Under the policy, it proposes to build modern caravan parks under public-private partnerships to park tourism campers and motor homes.

There are states that are promoting caravan tourism in a big way. Madhya Pradesh Tourism has taken upon itself the onus to run and manage caravan coaches in the state. MP Tourism also boasts of a large number of hotel properties and these have become the parking base for the caravans for power backs up, cleaning, etc.

PCP is all set to redefine motor homes market in India with the launch of the PCP Terra. Paracoat Products Limited PCP is the first company in India to launch ready to use Motor Home- cumOffice. PCP Terra is suitable for families or group journeys of seven people ( including the driver). It has luxurious interior design, and the living/ meeting area can be adjusted to a bedroom with capacity of five people.