Open­ing up Vrin­da­van

Sau­rabh Goel, Di­rec­tor, Nid­hivan Ho­tels & Re­sorts spoke about some of the ma­jor on­go­ing trends within the in­dus­try, about his own group and more.

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Giv­ing us an in­sight into some of the hos­pi­tal­ity in­dus­tries ma­jor trends to­day, he said, “With the es­ca­lat­ing real es­tate prices, fo­cus is shift­ing to Tier- II ci­ties. The ris­ing con­sump­tion here should lead to smart ho­tels which are high on qual­ity and at the same time not com­mand­ing very high rates.” their mark. Lo­cals too will give business,” he added.

He went on to tell us a lit­tle about his own group and their cur­rent ar­eas of fo­cus. “We in­tend to fo­cus on tem­ple towns which at­tract a large num­ber of peo­ple from across the na­tion but given the limited in­fra­struc­ture avail­able are not able to meet the needs of the pil­grims. Bet­ter fa­cil­i­ties will not “Nid­hivan Ho­tel Vrin­da­van is the first 4- star class ho­tel in Vrin­da­van. With pure veg­e­tar­ian and no al­co­hol, it caters to those look­ing for a divine ex­pe­ri­ence. At the same time with a good health club, and sev­eral guided tours of un­ex­plored ar­eas around Braj, we are tar­get­ting those look­ing for a good get­away from ci­ties like Delhi, NCR, Agra, Jaipur, etc.”

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