Ibis de­buts in Chen­nai

TravTalk - India - - Hotels -

ibis has opened its first ho­tel in Chen­nai – ibis Chen­nai SIPCOT. Lo­cated amongst the IT and ITES com­pa­nies in the OMR and SIPCOT re­gion, ibis Chen­nai SIPCOT es­tab­lishes a new bench­mark for econ­omy ho­tels in the city as well as for the fast grow­ing mi­cro mar­ket of OMR.

The ho­tel opens with an in­tro­duc­tory of­fer of Rs.3,750/- in­clu­sive of break­fast, with 25% dis­count on a two-night stay and Rs. 500/- credit for F&B.

To high­light the ul­ti­mate com­fort of­fered by the global ho­tel brand, ibis Chen­nai SIPCOT has launched a unique cam­paign for ex­pe­ri­enc­ing qual­ity sleep by ‘Sweet Bed™ by ibis’. Sweet Bed™ by ibis has been rig­or­ously en­gi­neered, de­signed, tested and de­vel­oped by Ac­cor’s in­ter­na­tional de­sign and in­no­va­tion team. To mark the ho­tel open­ing, the mar­ket­ing cam­paign em­pha­sises this es­sen­tial part of ho­tel’s unique ser­vices and places a happy sleep at the cen­ter of its of­fer­ing.

Speak­ing on the rapid de­vel­op­ment of the ibis brand in In­dia, JB Singh, Pres­i­dent & CEO, In­terGlobe Ho­tels, said, “Chen­nai to­day is re­garded as one of the grow­ing hot spots for cor­po­rates. We are de­lighted to launch our very first ibis in Chen­nai at Sipcot. The prop­erty is re­flec­tive of the grow­ing needs of cor­po­rate trav­ellers as well as caters to the needs of tourists. The econ­omy cat­e­gory has evolved in a big way, where it’s about pro­vid­ing ser­vice ex­cel­lence at an af­ford­able cost.”

Ex­press­ing ex­cite­ment Gopalakr­ish­nan, Gen­eral Man­ager, ibis Chen­nai Sipcot said, “The com­fort, moder­nity and simplicity that we have in­jected into the ho­tel will trans­form the guests’ ex­pe­ri­ence so that they ex­pe­ri­ence style, space and ser­vice at a great price. At ibis ho­tels, a happy sleep is more than a prom­ise; it's the brand’s ex­per­tise. The cam­paign of Sweet Bed will also be a key dif­fer­en­tia­tor.”

his Ra­jesh

JB Singh

Pres­i­dent & CEO In­terGlobe Ho­tels

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