Ibis debuts in Chennai
ibis has opened its first hotel in Chennai – ibis Chennai SIPCOT. Located amongst the IT and ITES companies in the OMR and SIPCOT region, ibis Chennai SIPCOT establishes a new benchmark for economy hotels in the city as well as for the fast growing micro market of OMR.
The hotel opens with an introductory offer of Rs.3,750/- inclusive of breakfast, with 25% discount on a two-night stay and Rs. 500/- credit for F&B.
To highlight the ultimate comfort offered by the global hotel brand, ibis Chennai SIPCOT has launched a unique campaign for experiencing quality sleep by ‘Sweet Bed™ by ibis’. Sweet Bed™ by ibis has been rigorously engineered, designed, tested and developed by Accor’s international design and innovation team. To mark the hotel opening, the marketing campaign emphasises this essential part of hotel’s unique services and places a happy sleep at the center of its offering.
Speaking on the rapid development of the ibis brand in India, JB Singh, President & CEO, InterGlobe Hotels, said, “Chennai today is regarded as one of the growing hot spots for corporates. We are delighted to launch our very first ibis in Chennai at Sipcot. The property is reflective of the growing needs of corporate travellers as well as caters to the needs of tourists. The economy category has evolved in a big way, where it’s about providing service excellence at an affordable cost.”
Expressing excitement Gopalakrishnan, General Manager, ibis Chennai Sipcot said, “The comfort, modernity and simplicity that we have injected into the hotel will transform the guests’ experience so that they experience style, space and service at a great price. At ibis hotels, a happy sleep is more than a promise; it's the brand’s expertise. The campaign of Sweet Bed will also be a key differentiator.”
President & CEO InterGlobe Hotels