Beckoning India outbound
The Residence by Cenizaro offers guests a new online experience to explore the group’s four luxury hotels. Represented in India through Outbound Konnections, it is beginning to aggressively tap the India market.
Inspired by a mission to enrich every guest experience, one person and one moment at a time, The Residence collection is renowned for creating relaxing environments that reflect the destination, complemented by bespoke hospitality.
Anjum Lokhandwala, Founder and CEO of Outbound Konnections, that represents The Residence luxury hotels, talks about how it promotes the product in the growing luxury outbound market in India. “Mainly operating in the B2B market, we promote the resorts in traditional and emerging markets through roadshows, trade fairs, tele-marketing, co-branding, direct sales through meeting B2B agents and familiarisation trips.”
Lokhandwala reveals that The Residence by Cenizaro is offering guests a new online experience to explore the group’s four luxury hotels, with a highly visual, freshly redesigned website at www.cenizaro.com/theresidence.
The site has an updated, chic look and feel and comes as Cenizaro Hotels & Resorts, a hospitality company with headquarters in Singapore. It continues the evolution of its multi-brand portfolio.
“Apart from this, we are planning to launch familyfriendly and honeymoon packages to The Residence Maldives and Residence Mauritius. These packages will carry good value-adds to end customers,” she says.
Observing trends in the market, she says that India is now a mature luxury market and the number of high net worth travellers is growing at a fast pace. “Family holidays and honeymooners are the new trend and they are seeking luxury getaways. Indians are now more focussed in terms of choosing the destination they want to travel to, and from the destination right to products they want to experience. The Residence being a luxury product has huge potential in this changing Indian market,” she adds.
The company’s first venture, The Residence Tunis, opened in 1996, followed in 1998 by The Residence Mauritius. In 2011 and 2012, The Residence Zanzibar and The Residence Maldives at Falhumaafushi joined the brand, which together with The Residence Tunis, are members of The Leading Hotels of the World.
Lokhandwala adds that destination wise, there is an increase of almost 20 per cent in terms of Indian arrivals. “These numbers look to double up in the coming season,” she predicts. Slated to expand the collection further are four new openings: a resort on the island of Bintan in Indonesia, a second resort in Maldives, and two in Tunisia.