DMC biz is the new revenue churner
Through Tourism Enterprises, the company is promoting DMCs from Dubai, Sri Lanka, Malaysia, Romania, Czech Republic, Brazil, Peru-Equador and Panama.
With India emerging as one of the world’s fastest growing outbound market, the trend. One of the travel companies that joined this bandwagon and has seen an increase in business from the same is Erco Travels.
The company is promoting outbound travel from India in the B2B segment. “We created a brand called ‘ Tourism Enterprises’ which represents worldwide DMCs in India. The vertical, which has been operational for over a year now has been an extremely successful venture,” Ravi Gusain, Managing Director, Erco Travels said. While talking about the USP of the company, he added, “We are promoting DMCs from Dubai, Sri Lanka, Malaysia, Romania, Czech Republic, Brazil, PeruEquador and Panama so far. Things are looking positive and we are looking forward to introduce some new destinations in the future.”
According to Gusain, the interest for worldwide DMCs in the Indian market is increasing. “We have built up a good sales team in Delhi, Bengaluru and Mumbai to give strong support to our clients (overseas DMCs) for setting up their business contacts in India. With offline and online promotions, we are also trying to give them better visibility in the Indian market. All our destinations with details about DMCs are given on our website- www.tourismenterprises.com,” he revealed.
Regarding the revenue drivers for the company, the MD commented, “We have signed up DMC on representative fees as well as revenue sharing basis depends on destination’s interest in Indian market. Recently, we have acquired 50 per cent stake in Dubai based DMC Al Karawan Tourism LLC www.aktdubai.com, which will help us to be competitive and better in services. We hosted a launch party in Lucknow for Al Karawan. The event witnessed a chunk of local travel agents and tour operators.”