Say Hello to Canopy by Hilton

Hilton Worldwide has recently announced the launch of ‘Canopy by Hilton’, a new hotel brand that redefines the lifestyle category around the mindset of today’s leisure and business travellers. Christopher J. Nassetta, President and CEO of Hilton Worldwide, unveiled the Canopy by Hilton concept to nearly 1,900 owners and development representatives at Hilton Worldwide’s Global Partnership Conference in Orlando, Florida.

“Built on extensive market research, our highly- anticipated Canopy by Hilton brand delivers a fresh approach to hospitality and guest experience,” Nassetta said. “We identified the need to take the emphasis off capital- intensive design and deliver exactly what the target consumer desires: an energising, comfortable stay with more included value.”

“We’ve launched a brand that is all about the mindset of today’s traveller and creating a positive stay,” said John TA Vanderslice, Global Head, Luxury & Lifestyle Brands, Hilton Worldwide.