B2B focus leads to 25% growth

After witnessing dynamic growth in its franchise stores pan-India, Ezeego1.com is giving them the option of going the B2B route as well. Currently, in the midst of upgrading its website, the online travel agency is also busy planning a roadshow.

With a current total of 21 franchises across 11 Indian cities, Ezeego1.com’s franchise model is growing at a fast pace. Neelu Singh, COO, Ezeego1.com, says, “We are doing a lot of franchise signups, and we are getting demand from across the board – from A, B and C cities. Some are very keen to do B2B as well so we have kept the option open for them.” “Our B2B business is growing at a healthy rate of 25 per cent and we have seen our relationship in the B2B space getting stronger,” Singh says.

Elaborating on its increased B2B focus, Singh