A palatial hotel fit for kings
The Indana Palace Jodhpur is nothing short of ‘royal’. The 88-key hotel is a combination of old-world charm and new-world luxury with architecture and interiors modelled on palaces and services and facilities that provide opulent comfort.
Armed with a strong belief that it is no longer about selling a product, but selling an experience, Meera Pahwa, VP (Marketing & Sales) for Indana Palace Jodhpur, says that her property focusses on customer experience, value-added services and making packages that attracts the holiday-makers.
“Our service remains our major USP, where every guest is treated with personal attention. We target domestic and international individual travellers, groups, weddings and MICE. We are now trying to extend our focus to business groups that require longer stays,” she says.
Working with the trade
Indana Palace Jodhpur works with the travel agents and tour operators through joint marketing services. It also regularly updates them on the latest offerings at the hotel as well as helps them build itineraries. In order to provide them with a first-hand experience of the hotel, it also hosts fam trips for its inbound as well as domestic partners. The hotel has also tied up with the major online travel agents in India.
“We have been promoting our hotels through Indian DMCs as well as advertising in important media at ITB Berlin and WTM exhibitions, thus creating awareness of our brand. With more Indana hotels coming up in Jaipur and Udaipur shortly, we will be participating in international trade fairs from 2015. We also have a fair share with international web portals and we do launch promotions on them from time to time,” Pahwa says.
The group’s key source markets are European coun- tries namely Germany, France, Italy and Spain. It also gets business from Israel, China apart from the US and Latin American countries. NRIs and foreigners who are interested in traditional Indian wedding are also a huge part of its clientele.
“It is being observed that foreign nationals are evoking a lot of interest in vibrant Indian customs which is all about spirituality, mysticism, and Vedic rites. Most international couples are making their way to India and are looking out for a royal wedding. We have observed that the domestic market has shown an incremental growth over the inbound. But this coming season, we see a trend of the inbound segment growing. We have already confirmed groups in advance,” Pahwa claims.
With the new government taking the initiative of setting up VoA and announcing a robust agenda to boost tourism, the sector has definitely been given a shot in the arm.