Adapt to sur­vive... and thrive

Speak­ing to , Sur­pal Singh, Di­rec­tor, Maxxfun Hol­i­days, talked about their or­gan­i­sa­tion, fu­ture plans for their company and also got an­swers to is­sues faced by tour op­er­a­tors in the trade to­day.

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Telling us about the fu­ture plans for the company, Singh said, “Maxxfun Hol­i­days is a re­cep­tive tour op­er­a­tor which has been pro­vid­ing a wide range of ser­vices in In­dian Tourism in­dus­try for more than a decade. The Min­istry of Tourism, Gov­ern­ment of In­dia recog­nises Maxxfun Hol­i­days as In­bound Tour op­er­a­tor. We are the proud re­cip­i­ents of the Na­tional Tourism Award for Best In­bound Tour Op­er­a­tor for 20102011, and also mem­bers of all lead­ing travel and tourism trade bod­ies such IATO, PATA etc.”

“Our fu­ture plan is to move into niche tourism, as the more ma­ture trav­el­ling pub­lic is in­creas­ingly seek­ing ex­pe­ri­ences which sat­isfy a whole spec­trum of in­ter­ests. Cul­tural and na­ture-based ex­pe­ri­ences are sta­tis­ti­cally tourism’s two great­est ‘ spe­cial in­ter­est’ strengths - in­volv­ing sub­stan­tial vis­i­tor vol­umes and fre- quent trav­el­ling, high-spend­ing cus­tomers. It also pays to un­der­stand that the most im­pact­ful and value-added way of en­gag­ing with na­ture and cul­ture is through forms of ‘ex­pe­ri­en­tial tourism’ - dis­cov­er­ing it all in far more per­sonal, re­ward­ing and imag­i­na­tive he added.

ways”,

Singh said, “It is quite in­ter­est­ing to know that de­spite a huge ex­pan­sion in the travel in­dus­try - fu­elled by op­por­tu­ni­ties cre­ated by the in­ter­net and emerg­ing mar­kets - con­sis­tent prof­itabil­ity for many trav­el­re­lated firms re­mains elu­sive. Given this state of flux, where are fu­ture prof­its to come from? More specif­i­cally, what are the travel trends that will se­cure con­sis­tent rev­enue streams? Cater­ing to trav­ellers from emerg­ing mar­kets - par­tic­u­larly Brazil, In­dia, Rus­sia and China - will be a huge rev­enue stream. The travel in­dus­try par­tic­u­larly will have to be more at­tuned to their needs. In­dia’s grow­ing mid­dle class is trav­el­ling to more dis­tant destina- tions. How­ever, as of now, there is less de­sire for the 'ad­ven­ture travel' ex­pe­ri­ences as cur­rently favoured by Western­ers. The travel in­dus­try will change rad­i­cally over the next decade. It seems that only those ex­ec­u­tives who can think out-of-the­box will profit from it.”

“We at­tribute our suc­cess to two fac­tors,” he says, “Firstly; we are ded­i­cated to ser­vic­ing only the fields in which we are ex­perts in - tourism.”

Then, he goes on to say, “Se­condly, in­di­vid­ual ar­eas of ex­per­tise of each of our part­ners com­bine to cre­ate a company greater than the sum of its parts. Our new plans to de­velop more op­tions in the field of spe­cial in­ter­est tours, 4x4 self drive tours, mo­tor homes ex­pe­di­tions, in­ter­na­tional lead­er­ship sem­i­nars, bou­tique ho­tels and air char­ter ser­vices have helped us in­crease our global brand po­si­tion­ing.”

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