WTM 2014: The best by far

As World Travel Mar­ket 2014 cel­e­brates its 35th event, Craig Moyes, Port­fo­lio Di­rec­tor, Reeds Travel Exhibitions, says the event will be the best yet and In­dia will again have a bold and colour­ful pres­ence this year.

TravTalk - India - - Movements - PE­DEN DOMA BHUTIA

With WTM com­plet­ing 35 years, what are your ex­pec­ta­tions from the event this year?

WTM 2014 will be the best yet as World Travel Mar­ket cel­e­brates its 35th event. This will be marked by ex­tended open­ing hours to fa­cil­i­tate even more business deals. The event will stay open for an ex­tra two hours to 8pm on Novem­ber 5 evening, giv­ing ex­hibitors the op­por­tu­nity to host WTM 35th event cel­e­bra­tions ‘WTM Fes­ti­vals’ on their stands. This will al­low them to net­work with buy­ers in a more re­laxed man­ner than dur­ing the tra­di­tional business hours, while also show­cas­ing their des­ti­na­tion’s cul­ture and unique­ness. So far we’ve got Bel­gium, The Caribbean, Cyprus, The Philip­pines and Tai­wan lined up to host WTM Fes­ti­vals on their stand, and we’re re­ally look­ing for­ward to it.

What is the way ahead for WTM? Any ex­pan­sion model that you'd like to share?

World Travel Mar­ket has re­ally grown into the event that means business. Last year, WTM fa­cil­i­tated more than £2.2 bil­lion in in­dus­try deals; this in­cludes more than £264 mil­lion for ex­hibitors from Asia/ Pa­cific/ In­dian Ocean and the In­dia re­gions. This year and over the next five years, we ex­pect even more business will be con­ducted at the event, in­clud­ing with those ex­hibitors from In­dia. One of the con­duct for all of our ex­hibitors from the Asia and In­dia re­gions is phe­nom­e­nal and a tes­ta­ment to Reed Travel Exhibitions role in fa­cil­i­tat­ing business on a truly global scale.

Con­sid­er­ing the gov­ern­ment as well as the pri­vate sec­tor, how big is the share of In­dia in the WTM pie?

In­dia will again have a bold and colour­ful pres­ence at WTM this year. In­cred­i­ble In­dia will share its stand with over 30 tour op­er­a­tors, In­dian State Gov­ern­ments, ho­tels and other tourism sup­pli­ers. Bangladesh Tourism Board is mak­ing a big splash as well around Ex­CeL London, so look out for their ban­ners on your way into the venue. In­dian states such as Ker­ala, con­clud­ing deals - is World Travel Mar­ket’s ex­clu­sive business club for the travel in­dus­try’s most se­nior buy­ers with di­rect re­spon­si­bil­ity for pur­chas­ing. An ex­am­ple of a WTM Buy­ers’ Club mem­ber would be a buyer for a tour op­er­a­tor look­ing to pur­chase prod­uct from ex­hibitors to put in its brochures, or an IT di­rec­tor look­ing to pur­chase a tech­nol­ogy for their or­gan­i­sa­tion.

Mem­ber­ship is open to the en­tire travel in­dus­try with a strict se­lec­tion process in place to en­sure that only the most se­nior in­dus­try buy­ers are granted mem­ber­ship. To ap­ply, In­dian buy­ers should visit www.wtm­lon­don.com/reg­is­ter­buy­ers. Ben­e­fits will con­tinue to be

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