Pack your bags for Grand Tour
Switzerland Tourism is making big changes before it forays into the New Year. It will launch its ‘Grand Tour’ theme in 2015 that will promote its popular routes by road and rail as well as look at secondary and tertiary Indian cities with more focus.
doing with them in India just yet,” she adds.
The NTO will also train its focus on smaller cities where it sees a lot of potential. “We Kolhapur, Rajkot and Baroda in the west,” Sharma adds.
The aim of these one-onone training workshops is to create a relationship with the agents in these parts so they know whom to contact whenever they need any help or assistance in selling Switzerland. Sharma also reveals that South India is emerging as an important destination. “We see a lot of groups from South like Tamil Nadu, Karnataka and Kerala as they are starting to spend more,” she says.
Another rejig that the NTO is doing is in its popular Swiss Pass, which will be called the ‘ Swiss Travel Pass’ from January 1, 2015. “The change is not just in its name. We have streamlined it