Pack your bags for Grand Tour

Switzer­land Tourism is mak­ing big changes be­fore it for­ays into the New Year. It will launch its ‘Grand Tour’ theme in 2015 that will pro­mote its popular routes by road and rail as well as look at sec­ondary and ter­tiary In­dian ci­ties with more fo­cus.

TravTalk - India - - NTO - Sec­ondary, ter­tiary ci­ties un­der fo­cus Swiss Pass changes avatar

do­ing with them in In­dia just yet,” she adds.

The NTO will also train its fo­cus on smaller ci­ties where it sees a lot of po­ten­tial. “We Kolhapur, Ra­jkot and Bar­oda in the west,” Sharma adds.

The aim of th­ese one-onone train­ing work­shops is to cre­ate a re­la­tion­ship with the agents in th­ese parts so they know whom to con­tact when­ever they need any help or as­sis­tance in sell­ing Switzer­land. Sharma also re­veals that South In­dia is emerg­ing as an im­por­tant des­ti­na­tion. “We see a lot of groups from South like Tamil Nadu, Kar­nataka and Ker­ala as they are start­ing to spend more,” she says.

Another re­jig that the NTO is do­ing is in its popular Swiss Pass, which will be called the ‘ Swiss Travel Pass’ from Jan­uary 1, 2015. “The change is not just in its name. We have stream­lined it

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