Making honeymoon sweeter
Offering niche and specialised services is a trend that is helping travel agents grow. discusses one such case of the booming honeymoon segment and its different value-adds.
Along with launching a new website, A Travel Duet has built a honeymoon registry section where friends and relatives of a couple can help sponsor their honeymoon. “Our goal is very simple; we want to add value, flavour and style to each honeymoon itinerary. We are also launching our new website with a dedicated section for Signature Honeymoons for cou- ples willing to spend more than ` 20 lakh. For couples below this budget, there is access to our honeymoon registry section, where friends and relatives can help fund the honeymoon,” says Pritish Shah, Honeymoon Crafter, A Travel Duet.
Identifying a gap in the market, the company decided to cater to the high-end market through the differentiation in offerings. “Through my experience in the trade, I saw the gap where the honeymooners were mostly offered the same regular itineraries as given to a family. This was enough to launch India's first premium travel brand catering solely to honeymooners which is now present in Kolkata, Mumbai, Delhi and Chennai. We are looking to add two to three cities each year. While we would like to establish it as a pan-India brand but we believe that small is beautiful, and would like to ensure that the personalised engagement is not compromised,” he adds.
“While the industry moves forward and adapts to the online model of working, we decided to go back to the basics. This truly customised approach allows us to personalise and deliver as per the couple’s satisfaction,” explains Shah.