Mak­ing hon­ey­moon sweeter

Of­fer­ing niche and spe­cialised ser­vices is a trend that is help­ing travel agents grow. dis­cusses one such case of the boom­ing hon­ey­moon seg­ment and its dif­fer­ent value-adds.

TravTalk - India - - AGENTS -

Along with launch­ing a new web­site, A Travel Duet has built a hon­ey­moon reg­istry sec­tion where friends and rel­a­tives of a cou­ple can help spon­sor their hon­ey­moon. “Our goal is very sim­ple; we want to add value, flavour and style to each hon­ey­moon itin­er­ary. We are also launch­ing our new web­site with a ded­i­cated sec­tion for Sig­na­ture Hon­ey­moons for cou- ples will­ing to spend more than ` 20 lakh. For cou­ples be­low this bud­get, there is ac­cess to our hon­ey­moon reg­istry sec­tion, where friends and rel­a­tives can help fund the hon­ey­moon,” says Pri­tish Shah, Hon­ey­moon Crafter, A Travel Duet.

Iden­ti­fy­ing a gap in the mar­ket, the company de­cided to cater to the high-end mar­ket through the dif­fer­en­ti­a­tion in of­fer­ings. “Through my ex­pe­ri­ence in the trade, I saw the gap where the hon­ey­moon­ers were mostly of­fered the same reg­u­lar itin­er­ar­ies as given to a fam­ily. This was enough to launch In­dia's first pre­mium travel brand cater­ing solely to hon­ey­moon­ers which is now present in Kolkata, Mumbai, Delhi and Chen­nai. We are look­ing to add two to three ci­ties each year. While we would like to es­tab­lish it as a pan-In­dia brand but we be­lieve that small is beau­ti­ful, and would like to en­sure that the per­son­alised en­gage­ment is not com­pro­mised,” he adds.

“While the in­dus­try moves for­ward and adapts to the on­line model of work­ing, we de­cided to go back to the ba­sics. This truly cus­tomised ap­proach al­lows us to per­son­alise and de­liver as per the cou­ple’s sat­is­fac­tion,” ex­plains Shah.

Pri­tish Shah

Hon­ey­moon Crafter A Travel Duet

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