About the new portal
According to Shanthini Manohar, General Manager (Marketing) for Cruise Norway, who has been instrumental in creating the new portal, “hurtigruten.in offers customisable HTML mailers that agents can send out to their clients with their contact details. It also has full-fledged presentations that they can use to show their customers as well as spreadsheets reflecting the availability on all voyages updated once a fortnight.”
She adds that the site’s ‘Travel Agents’ tab is where agents can register and avail all the special offers from Hurtigruten. “Special offers that agents see on the main website are available to all Hurtigruten agents around the world. However, the offers that can be seen on the ‘Travel Agents’ section include the specials that Hurtigruten extends exclusively to Cruise Norway, which is then extended to its agent partners registered online with them. One of the offers was a ‘2 for 1’ offer that was 50 per cent lower than normal rates,” she reveals.