God’s Own Coun­try un­veils films in London

TravTalk - India - - BULLETIN -

The United Na­tions global tourism body has put its weight be­hind Ker­ala by launch­ing the three new short films show­cas­ing the lifechang­ing ex­pe­ri­ences un­der the state's Re­spon­si­ble Tourism ini­tia­tive at the world's big­gest travel and tourism trade event.

United Na­tions World Tourism Or­gan­i­sa­tion ( UNWTO) Sec­re­tary Gen­eral Taleb Ri­fai launched the three films pro­duced by Ker­ala Tourism at the on­go­ing World Travel Mar­ket ( WTM) in London on Novem­ber 5. Ker­ala Tourism Min­is­ter A P Anil Kumar and Tourism Sec­re­tary Suman Billa were present on the oc­ca­sion.

In­tro­duc­ing the films at a spe­cial ses­sion of the WTM, the UNWTO Sec­re­tary Gen­eral said that Ker­ala has placed Re­spon­si­ble Tourism at the core of tourism de­vel­op­ment since 2007 and is in­deed an in­spi­ra­tion for the coun­try. “Ker­ala has trans­ferred the power of tourism into a force that im­proves liveli­hood, projects na­ture and builds bridges be­tween cul­tures”, he added.

Di­rected by the re­puted film­maker An­war Rasheed, the minute-long films de­pict how the Re­spon­si­ble Tourism ini­tia­tive, which links the lo­cal com­mu­nity with the hos­pi­tal­ity in­dus­try, is help­ing to em­power the peo­ple and im­prove their lives while con­serv­ing na­ture.

(L-R) Suman Billa, Taleb Ri­fai and AP Anil Kumar at the event

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