God’s Own Country unveils films in London
The United Nations global tourism body has put its weight behind Kerala by launching the three new short films showcasing the lifechanging experiences under the state's Responsible Tourism initiative at the world's biggest travel and tourism trade event.
United Nations World Tourism Organisation ( UNWTO) Secretary General Taleb Rifai launched the three films produced by Kerala Tourism at the ongoing World Travel Market ( WTM) in London on November 5. Kerala Tourism Minister A P Anil Kumar and Tourism Secretary Suman Billa were present on the occasion.
Introducing the films at a special session of the WTM, the UNWTO Secretary General said that Kerala has placed Responsible Tourism at the core of tourism development since 2007 and is indeed an inspiration for the country. “Kerala has transferred the power of tourism into a force that improves livelihood, projects nature and builds bridges between cultures”, he added.
Directed by the reputed filmmaker Anwar Rasheed, the minute-long films depict how the Responsible Tourism initiative, which links the local community with the hospitality industry, is helping to empower the people and improve their lives while conserving nature.
(L-R) Suman Billa, Taleb Rifai and AP Anil Kumar at the event