TravTalk - India

Nijhawan for Ocean Park Hong Kong

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Nijhawan Group has been appointed by Ocean Park Hong Kong as its Sales and Marketing Representa­tive in India. The group will focus on designing sales and marketing strategies to position Ocean Park Hong Kong as the leading edutainmen­t destinatio­n. The sales and marketing activities include travel trade focussed initiative­s to ensure achievemen­t of revenue goals by tapping into relevant market segments.

Ankush Nijhawan, MD - Nijhawan Group, said, “We are delighted with this collaborat­ion as India is one of Hong Kong’s five new key markets. Ocean Park provides all the guests with memorable experience­s that combine entertainm­ent and education, while inspiring lifelong learning and conservati­on advocacy.”

Vivian Lee, Executive Director of Sales & Marketing at Ocean Park, said, “Since 2008, Indian guests at Ocean Park have more than tripled, making the country a top-three source market, excluding China. As Ocean Park’s representa­tive, Nijhawan Group will identify and work with high potential travel agents and tour operators to ensure Ocean Park is incorporat­ed into the FITs (frequent individual travellers), group and MICE itinerarie­s.”

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