Nijhawan for Ocean Park Hong Kong
Nijhawan Group has been appointed by Ocean Park Hong Kong as its Sales and Marketing Representative in India. The group will focus on designing sales and marketing strategies to position Ocean Park Hong Kong as the leading edutainment destination. The sales and marketing activities include travel trade focussed initiatives to ensure achievement of revenue goals by tapping into relevant market segments.
Ankush Nijhawan, MD - Nijhawan Group, said, “We are delighted with this collaboration as India is one of Hong Kong’s five new key markets. Ocean Park provides all the guests with memorable experiences that combine entertainment and education, while inspiring lifelong learning and conservation advocacy.”
Vivian Lee, Executive Director of Sales & Marketing at Ocean Park, said, “Since 2008, Indian guests at Ocean Park have more than tripled, making the country a top-three source market, excluding China. As Ocean Park’s representative, Nijhawan Group will identify and work with high potential travel agents and tour operators to ensure Ocean Park is incorporated into the FITs (frequent individual travellers), group and MICE itineraries.”