Committed to India
The India market has a lot of potential for The Address Hotels and Resorts. talks to senior officers of The Address to know why the country is important for the group.
Some of the biggest things that have come out of India are the MICE groups. Lately, there has been a huge growth in it and The Address Group have started giving more availability of rooms at The Address Dubai Mall as Indians love to shop after meetings and conferences.
Seema Pande, Group Director of Sales and Marketing, The Address Hotels & Resorts said, “It has always been important for us to focus on the India market. Based on that, we had taken Nijhawan Group as the representative arm in India and they have been helping us for the past four years. They helped us establish business in India and we have seen a lot of growth coming in.” Pande said that the families and group travellers from India love visiting Downtown Dubai and a lot of Bollywood also comes in. She said, “Indians who travel in one group want to stay in one hotel and so, we have recently taken up a project to provide up to 100 rooms in one hotel. It is a big chunk of our inventory for the Indian business group.”
Vincent Mercurio, General Manager, The Address Dubai Mall said, “The Indian market has been strong for us and we have continuously been represented here by The Address Hotels and Resorts brand coming to all major cities. We have just turned five years old this year. Towards the end of 2015 or the beginning of 2016 will be the launch of our first new Address Boulevard.”