Coming soon: Charter operators’ alliance
Come 2015 and Foresee Aviation has new plans and strategies to implement its customer contact programme and more. Santosh Kumar Sharma, Director, Foresee Aviation shares his future plans with .
In 2014, we not only expanded in terms of areas of operations but also our team size. We have been able to add nine new clients to our client base. We have also got a couple of brand new business jets to market, which gave us an edge over our competitors.
Does Indian Aviation have a future?
The Indian civil aviation industry is on a high growth trajectory. India has a vision of becoming the third largest aviation market by 2020 and is expected to be the largest by 2030. I'm sure the aviation job market will also improve in 2015 with two new airlines – AirAsia and Vistara entering the Indian market. There is a large untapped potential for growth in the Indian aviation industry. It is very important for the government to prepare and implement effective policies which will play a very critical role in shaping the future of aviation industry in India.
Next year, we would like to make our sales & marketing division stronger by inducting more sales & marketing personnel. We’ll focus on adding more aircraft and helicopters to the fleet of aircraft we offer to our clients. We are also planning to open an office in the US or the Middle East primarily to cater to the international char- ter requirement of our clients. Our primary aim would be to focus on our current market and undertake aggressive sales & marketing plans.
What are your marketing strategies?
Our marketing department is currently under the process of finalising a comprehensive marketing strategy, which will be put into practice from Januray 2015. We will be implementing more specific and effective techniques ranging from employing direct sales personnel, making indirect customer contact and other practices. We will also be implementing our customer contact programme. Word- of-mouth advertising will complement and enhance direct mail. We are also in the final round of negotiation with couple of charter operators to form an alliance, wherein Foresee Aviation will take the exclusive marketing rights of their aircraft.