Ocean Park HK in India

Nijhawan Group has been appointed by Ocean Park Hong Kong as its Sales and Marketing Representative in India. The group will focus on designing sales and marketing strategies for Ocean Park Hong Kong.

The sales and marketing activities include travel trade focussed initiatives to ensure achievement of revenue goals by tapping into relevant market segments.

Ocean Park Hong Kong is a world-class marine-based theme park featuring animals, rides and other attractions. The Park is situated in the Southern District of Hong Kong, and is the city’s unique homegrown theme park with over 130 million visitations since its opening in 1977.

Vivian Lee, Executive Director of Sales & Marketing at Ocean Park, said, “Since 2008, Indian guests at Ocean Park have more than tripled, making the country a top-three source market, excluding China. The first half of 2014 has already recorded a 14% year-on-year increase in Indian visitors to Hong Kong. Our partnership with Nijhawan Group to establish our Indian representation is a major milestone for Ocean Park, and signifies the importance we place in this market. As Ocean Park’s representative, Nijhawan Group will identify and work with high potential travel agents and tour operators to ensure Ocean Park is incorporated into the FITs (frequent individual travellers), group and MICE itineraries arranged by these agents. ”

Commenting on the occasion, Ankush Nijhawan, MD - Nijhawan Group, said, “We are delighted with this collaboration as India is one of Hong Kong’s five new key markets & the number of Indian visitors to Hong Kong continues to grow. Ocean Park provides all the guests with memorable experiences that combine entertainment and education, while inspiring lifelong learning and conservation advocacy. India is one of the fastest growing markets of outbound tourists, and with an estimated potential of 50 million outbound travellers by 2020 makes it a key market to be captured by Ocean Park.”